Change platforms without losing your rankings.
Changing platforms is the quickest way to lose years of rankings. We move your site and keep them.
Trusted by 500+ businesses
4.9/5 on Google Reviews
1,000+
keyword rankings preserved through a Squarespace to WordPress move
HosPortal →
+29%
organic keywords after a zero-downtime migration
Beechwood Homes →
+58%
organic traffic within six months of moving to Webflow
Frazis Capital →
+164%
organic sessions a month after the rebuild
Park Trek Walking Holidays →
When you need SEO migration
Six moves where your rankings are most at risk.
Most of the ranking drops we get called in to fix start with one of these.
You are moving between Webflow and WordPress
They build pages differently. Without a plan, Google thinks your old pages are brand new.
You are moving your store to Shopify or WooCommerce
Product, collection and category URLs change format between ecommerce platforms. Every one needs to point to its new home.
You are leaving Wix, Squarespace or an old custom system
Website builders hide a lot of settings, so content gets moved but the SEO doesn't.
You are redesigning and changing platform at once
Doing both at once doubles the risk.
You are changing your domain or URL structure
A new domain or restructured URLs need every old address pointed at the right new one, or links and rankings are lost.
You already moved and traffic dropped
If rankings fell after a platform move, the cause is usually fixable. The sooner it is found, the more you recover.
Not sure which of these apply? Run our free AI Readiness Scan in two minutes, or book a free migration risk audit and we will show you.
What is included
Everything it takes to move without losing ground.
One team plans it, moves it and checks it. We quote after the free audit.
- A free migration risk audit and a benchmark of rankings, traffic and links before anything changes
- An inventory of every URL, with the pages that carry your search value flagged
- A complete 301 redirect map from every old URL to its best new match
- Your content and page titles moved across, and improved where it helps
- Schema, tracking and internal links preserved and updated on the new site
- A pre-launch crawl of the staging site to catch errors before Google does
- Launch-day checks: redirects, robots rules, sitemaps and Search Console
- Post-launch monitoring of rankings, traffic and errors, with fixes as needed
- AI crawler access confirmed on the new site, so AI tools keep finding you
- A clear report before and after launch, so you can see what changed
A free migration risk audit
We record your current rankings and find the pages that matter most. You get a page-by-page risk list and a quote.
Planned by our SEO lead and carried out by our developers. See how we work
The benefits
What these businesses kept, and gained.
Businesses that changed platforms with us. Click through for the full story.
HosPortal. Healthtech software
+48%
Mobile speed improvement
1,000+
Keyword rankings preserved
Before: A Squarespace site that no longer reflected the business, with more than 400 blog posts that had to move without losing search value.
What we did: A strategic migration and rebuild on WordPress. More than 1,000 keyword rankings preserved, and mobile speed up 48%.
Read the case study →
Beechwood Homes. Home builder
45%
Faster page loads
+29%
Organic keywords
Before: An ageing platform that was hard to update, slow to load and held thousands of home designs, images and posts.
What we did: A zero-downtime migration with every design, image and post carried across. Page loads 45% faster and organic keywords up 29%.
Read the case study →
Frazis Capital. Fund manager (Webflow project)
+58%
Growth in organic traffic
28 days
Project delivery timeline
Before: An outdated site the team kept postponing replacing because of the time and cost involved.
What we did: A full migration to Webflow with structured SEO and better indexing. Organic traffic up 58% within six months.
Read the case study →We knew we needed to do an overhaul - but constantly postponed it due to the time and cost we thought it would take.
Michael Frazis Founder, Frazis Capital
Park Trek Walking Holidays. Walking holidays, Melbourne
+150%
Page 1 keywords
+164%
Organic sessions/mo
Before: A 2015-era site with 404 errors and meta titles that missed high-intent searches.
What we did: A rebuild with errors cleaned up, FAQ content and schema, and ongoing SEO. Organic sessions up 164% a month.
Read the case study →The way you explained results was easy to understand as a non-digital expert, and it led to a very clear set of quotes and scopes of work.
Charles Thompson Managing Director, Park Trek Walking Holidays
Frequently asked questions
Everything people ask about SEO migrations.
Can't see your question? Ask us.
Will I lose rankings when I change platforms?
Not if it's planned properly. Rankings drop when pages move without redirects. We map every one.
What is a 301 redirect map?
A list that matches every old URL to its best new URL, set up as permanent redirects. It tells Google where each page has moved, so rankings and links pass to the new page.
When should SEO be involved in a platform move?
Before anything is built on the new platform. Decisions about site structure and URLs are much cheaper to get right at the start than to fix after launch.
How long does it take for rankings to settle after a migration?
Most well-managed migrations see small fluctuations for a few weeks. Larger changes, such as a new domain, can take a few months to fully settle.
Which platform moves do you handle?
Common moves include Webflow to WordPress, WordPress to Webflow, WordPress or WooCommerce to Shopify, Shopify to WooCommerce, and Wix, Squarespace or older custom systems to WordPress or Shopify.
Where does my website live after the migration?
On Wolf IQ's managed platform. That way we handle the whole move, start to finish.
Can you migrate our content too?
Yes. We move pages, posts, images and metadata, and improve them where it helps. HosPortal moved more than 400 blog posts with their rankings intact.
Can you help if we are changing our domain name?
Yes. Domain changes need redirects for every URL, updates in Search Console and careful monitoring. They carry more risk than a redesign, so planning matters even more.
We already launched and lost traffic. Can you fix it?
Usually, yes. We compare the old and new sites, find missing redirects and lost content, and fix them. The sooner it is caught, the more you recover.
How much does an SEO migration cost?
Every migration is different, so we assess it first. The free migration risk audit looks at the size of your site, the platforms involved and what is at risk, and we quote from there.
What should we check straight after launch?
Redirects for your top pages, robots rules, sitemaps submitted in Search Console, tracking, and any new crawl errors. We run these checks on launch day and keep watching afterwards.
Free guides
Guides to read before you migrate.
The website redesign guide
The process and costs of a redesign, including protecting your SEO.
Read the guide →
Why a new website can kill your growth
The SEO risks of launching a new site for a new service.
Read the guide →
Moving WordPress to a new server
How to migrate a WordPress site to new hosting safely.
Read the guide →
Start with a free migration risk audit.
We'll show you which pages carry your rankings and how we'll protect them.
1,000+ keyword rankings preserved for HosPortal through a Squarespace to WordPress move.
We had to transfer our old website from Squarespace to WordPress, including the redesign of pages and navigation along with content refresh. It was super successful, and Wolf IQ’s responsiveness and flexibility impressed us most.
Katie Funnell Marketing Manager, HosPortal Trusted by 500+ businesses