Web Design Case Study for HosPortal
Rebuilding the website for an AI healthtech leader with an enterprise-grade WordPress rebuild
HosPortal, a leading B2B healthtech provider revolutionising healthcare rostering with AI, had outgrown its Squarespace website, which no longer reflected their product's sophistication and market momentum.
Wolf IQ executed a strategic migration and rebuild, moving HosPortal from Squarespace to a high-performance WordPress platform. The new site features a clean, product-led design, and a clear site structure that solidified HosPortal's position as a market leader.
- mobile speed
- +48%
- mobile speed
- rankings preserved
- 1,000+
- rankings preserved
Industry
MedicalLocation
Sydney, Australia
Objective
To migrate HosPortal from Squarespace to a flexible WordPress platform, redesigning the site with a product-led aesthetic to better reflect their B2B maturity.
Outcome
Clean, product-led design aligning with their software's sophistication, and a successful migration of 400+ pages with zero SEO loss. Keywords preserved and expanded from 831 to 1226 in a span of 15 months.
Context
HosPortal is a B2B healthtech leader providing AI-powered rostering software trusted by Australia's leading hospitals and health facilities.
The existing website, built on Squarespace, had the opportunity to better reflect their brand's professionalism and the advanced capabilities of their software including:
- Brand: the template Squarespace design didn't show enterprise clients the quality of the product.
- Content management: with no visual editor, simple content changes needed a developer.
- Conversion: case studies sat in PDFs that search engines couldn't index.
- Scalability and performance: the platform limited mobile speed and long-term flexibility.
- Content Migration Risk: The company had over 400 valuable blog posts that needed to be migrated without losing SEO equity.
To support their sales and marketing, HosPortal engaged Wolf IQ to execute a strategic migration and rebuild.
Solution
Wolf IQ executed a three-phase solution that moved them from Squarespace to a powerful, flexible WordPress platform.
First was the product-led redesign. The new site was designed with a clean, high-performance layout, taking inspiration from modern product-led interfaces to align the website's visual storytelling with the sophistication of HosPortal's AI-powered software.
Once the design was finalised, the entire website was rebuilt on WordPress, a platform that offers superior scalability, performance, and long-term flexibility compared to Squarespace. This move provided the foundation for future integrations and growth.
Lastly, a full migration of all over 400 pages of content was migrated. This involved using native export/import tools, followed by extensive formatting, publishing, and quality assurance so every post rendered correctly and all SEO equity was preserved.
Results
The strategic migration and rebuild delivered a transformative digital platform for HosPortal, positioning them for growth in the healthtech market.
Key outcomes of the project include:
- Stronger brand credibility: The new product-led design instantly aligns the website's visual quality with the sophistication of HosPortal's AI-powered software, enhancing credibility with enterprise-level clients.
- Enhanced Performance: Mobile page speed increased +48% based on Google PageSpeed insights, significantly improving the user experience and overall website rankings.
- Team can update the site themselves: The implementation of the Breakdance Builder and a flexible WordPress CMS has eliminated developer reliance for content updates, significantly improving the marketing team's agility and reducing time-to-market for new content.
- Improved SEO and Content Visibility: The successful migration of 406 blog posts, coupled with the conversion of inaccessible PDFs into SEO-friendly case study pages, has dramatically improved the site's search engine visibility and organic traffic potential.
“We had to transfer our old website from Squarespace to WordPress, including the redesign of pages and navigation along with content refresh. It was super successful, and Wolf IQ’s responsiveness and flexibility impressed us most.”
Katie Funnell
Marketing Manager
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