Web Design Case Study for HosPortal

Elevating an AI healthtech leader with an enterprise-grade WordPress rebuild

HosPortal, a leading B2B healthtech provider revolutionising healthcare rostering with AI, was constrained by a Squarespace website that failed to reflect their product's sophistication and market momentum.

Wolf IQ executed a strategic migration and rebuild, moving HosPortal from Squarespace to a high-performance WordPress platform. The new site features a clean, product-led design, and a seamless information architecture that solidified HosPortal's position as a market leader.

Service

Web Design & Care Plan

Industry

Medical

Location

Sydney, Australia

Objective

To migrate HosPortal from Squarespace to a flexible WordPress platform, redesigning the site with a product-led aesthetic to better reflect their B2B maturity.

Outcome

Clean, product-led design aligning with their software's sophistication, and a successful migration of 400+ pages with zero SEO loss.

Mayo Hardware website page in difference devices showcase - Wolf IQ

Four green icons labeled Brief with a document, Design with a paint palette, Development with code brackets, and Launch with a rocket on a dark background.

Context

HosPortal is a B2B healthtech leader providing AI-powered rostering software trusted by Australia's leading hospitals and health facilities.

The existing website, built on Squarespace, had the opportunity to better reflect their brand's professionalism and the advanced capabilities of their software including:

Brand Mismatch: The generic Squarespace design failed to convey the product's quality, business maturity, and market momentum, creating a disconnect for enterprise-level clients.
Inflexible Content Management: The platform offered no visual editing tools, forcing the internal team to rely on developers for simple content changes, hindering agility and increasing operational costs.
Poor Conversion Pathways: Key marketing assets, such as case studies, were stored as inaccessible PDFs, preventing search engine indexing and creating friction for prospective clients.
Scalability and Performance: Squarespace lacked the long-term flexibility and performance optimisation required for a high-growth B2B SaaS company that needed to integrate with future lead funnels and marketing technologies.
Content Migration Risk: The company had over 400 valuable blog posts that needed to be migrated without losing SEO equity.

Recognising that their website was limiting their sales and marketing efforts, HosPortal engaged Wolf IQ to execute a strategic migration and rebuild.

Mayo Hardware website in mobile view - Wolf IQ

Solution

Wolf IQ executed three-phase solution that addressed HosPortal's technical and branding challenges by migrating them from Squarespace to a powerful, flexible WordPress platform.

First was the product-led redesign which the new site was designed with a clean, high-performance layout, taking inspiration from modern product-led interfaces to align the website's visual storytelling with the sophistication of HosPortal's AI-powered software.

Once the design was finalised, the entire website was rebuilt on WordPress, a platform that offers superior scalability, performance, and long-term flexibility compared to Squarespace. This move provided the foundation for future integrations and growth.

Lastly, a full migration of all over 400 pages of content was migrated. This involved using native export/import tools, followed by extensive formatting, publishing, and quality assurance to ensure every post was correctly rendered and all SEO equity was preserved.

Mayo Hardware Customer Representative - Wolf IQ

Results

The strategic migration and rebuild delivered a transformative digital platform for HosPortal, directly addressing their core challenges and positioning them for accelerated growth in the competitive healthtech market.

Key outcomes of the project include:

Elevated Brand Perception: The new product-led design instantly aligns the website's visual quality with the sophistication of HosPortal's AI-powered software, enhancing credibility with enterprise-level clients.
Empowered Internal Team: The implementation of the Breakdance Builder and a flexible WordPress CMS has eliminated developer reliance for content updates, significantly improving the marketing team's agility and reducing time-to-market for new content.
Improved SEO and Content Visibility: The successful migration of 406 blog posts, coupled with the conversion of inaccessible PDFs into SEO-friendly case study pages, has dramatically improved the site's search engine visibility and organic traffic potential.‍
Enhanced Performance: The rebuild delivered a clean, fast, and mobile-optimised site, providing a superior user experience that reflects the high standards of the health technology sector.