Web Design Case Study for Frazis Capital

Context

Frazis Capital Partners is a performance-driven investment firm based in Sydney, known for its bold investment strategy and active engagement with clients.

They needed a digital partner who could modernise their site infrastructure, streamline ongoing content publishing, and build in long-term scalability, all while maintaining professional, investor-grade design integrity.

After searching for a Sydney web agency with experience in web design, SEO, and compliance-aware development, they selected Wolf IQ to lead the transformation.

The goal was to support investor communications while driving long-term growth through online visibility and search discoverability.

Wolf IQ’s deliverables included:

• UX mapping and site architecture tailored for investor navigation
• Webflow development with performance-first infrastructure
• Structured SEO implementation to improve rankings and indexing
• Google Search Console and analytics setup for long-term visibility
• Technical optimisation to reduce load times and improve Core Web Vitals

Solution

Wolf IQ delivered a comprehensive website revamp for Frazis Capital Partners, built to improve speed, usability, and investor engagement while supporting long-term SEO growth.

The project involved a full migration to Webflow, giving the Frazis team a clean, modern platform that was easy to manage and visually aligned with their brand.

The site architecture was restructured to guide investors through key content, while behind the scenes, Wolf IQ implemented technical SEO improvements and tools to support lead capture and investor communications.

This included:

• Migrating the website to Webflow with a modern, responsive design and improved performance
• Building a custom CMS to allow the team to easily manage content, blog posts, investor updates and media coverage
• Enhancing the investor funnel with email capture and CRM integration for streamlined lead management
• Optimising the site for mobile experience, accessibility and clean navigation across all screen sizes
• Implementing technical SEO best practices to improve crawlability, indexing, and organic search performance
• Providing ongoing website support to maintain performance, security, and digital visibility

These updates helped Frazis Capital deliver a more professional, scalable online presence while giving their team full control over publishing and investor engagement.

Results

Wolf IQ’s expertise delivered exceptional outcomes for Frazis Capital Partners:

• Achieved a 58% increase in organic SEO traffic within six months
• Improved indexing and visibility of key investment strategy pages
• Reduced site load times and improved mobile performance
• Enabled faster publishing of blog posts, investor updates and media coverage
• Strengthened brand credibility with a clean, modern digital presence

The streamlined Webflow website, built with a custom CMS and supported by technical SEO enhancements, positioned Frazis Capital for scalable content growth and stronger search performance.

Wolf IQ continues to provide SEO support to help maintain visibility and optimise ongoing content efforts.