Breakthru

Context

Breakthru was founded in 1992 to help people shape their futures with tailored support. 

Over 33 years, the organisation has grown to support more than 2,500 customers annually across Australia, establishing itself as a trusted provider of disability employment services, NDIS support, and family mental health services.

The organisation operates through two established brands under Royal Rehab Group, with shared values but distinct audiences.

• Breakthru supports individuals living with disability through NDIS services, employment support, and family mental health programs.
• ‍Breakthru College equips the next generation of care professionals through education and workforce development programs.

Both brands required modernised websites that reflected their unique identities, improved user journeys, and complied with accessibility standards, while remaining aligned under the broader Royal Rehab Group umbrella.

Solution

Wolf IQ led a two-phase website rebuild, rebuilding breakthru.org.au and breakthrucollege.edu.au on WordPress with a user-centred, brand-aligned approach.

The focus was on creating distinct experiences for each audience while keeping design and accessibility consistent.

This included:

• Mapping out simple, user-friendly journeys for both students and service seekers
• Reorganising content so everything’s easier to find and navigate
• Designed for accessibility and built to WCAG 2.1 AA, the international standard for websites that people with disabilities can use. A critical requirement for Breakthru's audience of NDIS participants and disability support seekers.
• Building flexible WordPress frameworks so the team can update and scale content easily
• Creating 20+ high-performing templates for dynamic content
• Converting static pages into scalable post types for long-term growth
• Streamlining content workflows to save the internal team time
• Boosting load speed and improving overall performance
• Developing SEO-friendly, easily reusable templates for marketing campaigns

Results

Wolf IQ helped establish a cohesive ecosystem that supports their dual mission and drove improvements in user experience, operational efficiency, and organisational growth.

This included:

• Clear, differentiated user journeys for each brand’s audience
  Modern, responsive, and accessible platforms reflecting each brand’s identity
• Improved engagement, discoverability, and ease of use for service users and students alike
• Stronger brand alignment under Royal Rehab Group, while preserving individuality
• Internal teams now manage content more easily

The outcome was two professional, accessible, and scalable websites that give Breakthru and Breakthru College each a clear identity, delivering a superior digital experience for their audiences and supporting their continued growth in disability services and professional education.