Turn search traffic into online sales.
Shoppers buy from whoever shows up first. We get your products there, and we measure it in sales.
Trusted by 500+ businesses
4.9/5 on Google Reviews
2x
organic search traffic, from 3,500 to 7,200+ a month
Aussie Industries →
+28%
purchase revenue from search traffic that converts
Bird Control Australia →
+42%
average increase in organic traffic across 20+ brand sites
Mayo Hardware →
5 weeks
to launch a new online store, with faster page speeds
Gecko →
When you need ecommerce SEO
Six signs your store is losing sales in search.
We find these in most store audits.
Your category pages do not rank
Category pages should win your biggest searches. If they're just a grid of products, a competitor will win them instead.
Product pages copy the manufacturer description
Every store selling it has the same text, so Google has no reason to pick yours.
Filters create thousands of duplicate pages
Colour, size and price filters can generate endless URLs. Google wastes time crawling them and may miss the pages that sell.
Out of stock products turn into dead ends
Discontinued products that return errors lose their rankings and links. Handled properly, that value passes to the right page.
Search traffic arrives but does not buy
Slow pages and a clunky checkout lose sales you already worked to get.
AI shopping answers recommend other stores
Shoppers ask AI which store to buy from. It recommends the stores with clear product info and reviews.
Not sure which of these apply? Run our free AI Readiness Scan in two minutes, or book a free ecommerce SEO audit and we will show you.
What is included
Everything it takes to grow organic sales.
One team handles the lot. Plans start from $1,000 a month.
- A free ecommerce SEO audit across categories, products, technical health and competitors
- Keyword research by category and product, prioritised by buying intent and margin
- Category page content and structure written to rank for your biggest buying searches
- Product page optimisation: unique descriptions, titles, images and reviews
- Technical fixes for filters, canonicals, pagination and crawl waste
- Product, offer and review schema so prices and ratings show in search and AI answers
- Site speed and Core Web Vitals improvements on the pages that sell
- Out of stock and discontinued product handling with the right redirects
- AI visibility checks for the product questions your customers ask
- Ecommerce revenue tracking in GA4 and a monthly report on organic sales
A free ecommerce SEO audit
We check your categories, products and speed against your top competitors. You get a ranked list of fixes and a quote, free.
Our growth team plans it. Our developers build it. See how we work
The benefits
What ecommerce SEO did for these stores.
Organic traffic, orders and revenue from online stores we work with. Each one links to the full story.
Aussie Industries. Skip bin hire, Sydney
+100%
Online orders, doubled to 200+ a month
#1 in AI
For queries like 'Sydney skip bin hire' (tested June 2026)
Before: A dated website with no online ordering and no way to handle high order volumes.
What we did: A custom WooCommerce store with simple ordering and checkout. Organic traffic grew from 3,500 to 7,200+ a month, and online orders doubled.
Read the case study →
Bird Control Australia. eCommerce, NSW
+28%
Purchase revenue
+15%
Order count
Before: Search traffic arrived, but core categories were buried in menus and bot traffic hid what was really working.
What we did: A homepage rebuilt around what searchers wanted, plus clean tracking. Organic traffic held and converted into 28% more revenue.
Read the case study →We took the plunge and changed web developers after being with the same people for almost 10 years, it wasn't an easy decision at all! The team at Wolf IQ have impressed us so much in such a short time. They refreshed our website and their turnaround on any issues or concerns we have had has been almost instant. They are right on the ball and we feel as though we are in great hands! Ava is a delight to work with and Andy and Joel have also been incredible.
Joseph Bavaro Director, Bird Control Australia
Mayo Hardware. Hardware distributor, 20+ brands
20+
Websites launched
+42%
Average increase in organic traffic
Before: More than 20 brand websites, each needing its own search presence and consistent performance standards.
What we did: A centrally managed network of 20+ brand sites with consistent performance. Organic traffic up 42% on average.
Read the case study →
Gecko. Insect control products, online store
5 weeks
To launch
12+
Retail integrations
Before: Fragmented, slow ecommerce infrastructure that could not keep up with expansion across retail channels.
What we did: A new online store launched in five weeks, with faster page speeds, better mobile performance and historic orders migrated.
Read the case study →Working with Wolf IQ on the Gecko brand was a seamless and rewarding experience. The outcome was a refreshed website and modern positioning that not only honoured Gecko's heritage but also set it up for long-term relevance and growth. Their team is responsive, collaborative, and genuinely invested in delivering results.
Bonnie Sudirwan Marketing Manager, Gecko
Frequently asked questions
Everything people ask about ecommerce SEO.
Can't see your question? Ask us.
What is ecommerce SEO?
It's getting your category and product pages to show up on Google and in AI answers when people search for what you sell.
Which ecommerce platforms do you work with?
We work with WooCommerce, Shopify and other major platforms. If you are choosing a platform, our ecommerce platform guide compares them for SEO.
How much does ecommerce SEO cost?
Our SEO plans start from $1,000 a month. The final price depends on the size of your catalogue, how competitive your products are and what the free audit finds. See our pricing page for details.
How long does ecommerce SEO take?
Technical fixes and category page improvements can show results within a few months. Most stores see steady growth in organic traffic and revenue over six to twelve months, depending on competition and catalogue size.
Should I focus on category pages or product pages?
Usually category pages first. They target the bigger buying searches and pass authority to the products within them. Product pages matter most for specific product and model searches.
Can I use manufacturer product descriptions?
You can, but they rarely rank because the same text appears on many other stores. We prioritise unique descriptions for your best sellers and highest margin products first.
How do you handle filters and faceted navigation?
We decide which filter combinations deserve to rank, such as a popular brand and category pairing, and stop the rest from being indexed. That focuses Google on the pages that sell.
What should I do with out of stock products?
Temporarily out of stock products should stay live with clear messaging. Discontinued products should redirect to the closest replacement or category, so their rankings and links are not lost.
Does site speed affect sales and rankings?
Yes, especially on mobile. Our developers fix speed as part of the plan.
Will ecommerce SEO help me appear in AI shopping answers?
Yes. AI tools rely on clear product data, reviews and schema to recommend products and stores. See AI search optimisation.
Is SEO better than Google Shopping ads?
They work best together. Google Ads and Shopping bring sales from day one, while SEO builds organic sales that do not stop when the budget does.
We are changing platforms. Can you protect our rankings?
Yes. Platform changes are where stores lose the most organic revenue. See our SEO migration service.
Free guides
Ecommerce SEO guides from our team.
Best ecommerce platform for SEO
How Shopify, WooCommerce and others compare for search visibility.
Read the guide →
Best ecommerce platforms in Australia
A 2026 comparison for Australian online stores.
Read the guide →
Why your URL structure costs you sales
How category and URL structure affect rankings and revenue.
Read the guide →
Start with a free ecommerce SEO audit.
We'll show you where you rank and which categories to fix first.
Organic traffic doubled for Aussie Industries, and purchase revenue up 28% for Bird Control Australia.
We absolutely love working with the team. Extremely knowledgeable, patient and responsive. Wolf IQ are the people to go to for all of your web development needs and beyond!
Nansi Georges Operations Manager, Aussie Industries Trusted by 500+ businesses