Website Design Case Study

How Two Bros streamlined online ordering.

Updated 9 November 2026

Two Bros Nashville Hot Chicken runs three Queensland stores: Slacks Creek, Underwood and the Gold Coast.

The website already had an audience. Co-founder Abdul wanted ordering to be easier, and the site to feel like dining at Two Bros.

Wolf IQ delivered a UX and technical refresh of the core pages, direct ordering through Bite, and an Essentials Website Care Plan.

ordering paths: 3; ordering paths
organic clicks: 16,000; organic clicks

Two Bros Nashville Hot Chicken website homepage

Industry

Ecommerce

Location

Queensland

Services

Care plans Website design Web development WordPress support

Objective

Refresh the core pages and send Order Now straight to each store's Bite ordering page, with Uber Eats and DoorDash still available.

Outcome

The homepage, Our Story, the store locations hub, the Slacks Creek, Underwood, and Gold Coast pages, and franchising were refreshed. Order Now opens each store's Bite page, and GA4 records when an order starts and when it is completed.

Two Bros website on multiple devices - Wolf IQ

Context

Abdul wanted the site to feel like the stores, and a clearer path from the page to an order. "There was quite a bit of friction in the customer journey, which is why we wanted to streamline it."

The opportunity:

The site already had an audience. The next step was fewer steps between the page and an order.
The homepage, Our Story, the locations hub, the three store pages, and franchising were ready for a clearer layout.
Order Now could open each store's Bite page directly, with Uber Eats and DoorDash kept as further options, including on mobile.
Location-page metadata, headings, image alt text, and schema had room to be tidied, and the ordering funnel could be measured in GA4.

Solution

Core pages: reviewed the core pages and refreshed the homepage around Order Now, Our Story, the store locations hub, the Slacks Creek, Underwood, and Gold Coast pages, and franchising as a clearer growth page.
Redirects: leftover pages were removed and redirected.
Ordering: the primary Order Now goes to each store's Bite ordering page. Uber Eats and DoorDash stay available. The flow is built for mobile. Web development.
Tracking: GA4 conversion tracking on the ordering funnel, for starts and completions.
Technical refresh: location-page metadata aimed at nearby and store-area searches, plus heading tags, image alt text, and schema across the core pages, with schema and performance work included.
Essentials Website Care Plan: ongoing support for the site. Care plans.

Results

Customers can order from each store without extra steps in between, and Uber Eats and DoorDash are still there.

Homepage redesigned around Order Now, opening that store's Bite ordering page.
Our Story, the store locations hub, Slacks Creek, Underwood, Gold Coast, and franchising refreshed.
Leftover pages removed and redirected.
GA4 records order starts and completions.
Location metadata, heading tags, image alt text, and schema updated on the core pages.

From brief to launch, Abdul says, "I see solid progress every three to four days, and the team made really good use of our brand assets."

Two Bros is on an Essentials Website Care Plan.

“I'd encourage anyone looking to redo their website and streamline the customer journey to get in touch with Andy. Once the team takes over, they're on the same page.”

Abdul

Co-founder, Two Bros Nashville Hot Chicken

Watch Abdul's video story →

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