How Movement Lab refreshed their website.

Solution

• Technical clean-up: page speed work, schema analysis and optimisation, and device optimisation through caching, lazy loading, and image compression.
• Layout: a new rolling banner, new policies pages, an updated services navigation, and an updated footer.
• Seven pages: redesigned Home, Approach, Circuit classes, Physiotherapy, Women's pelvic health, Dance physio, and Prenatal and postpartum. Clean, modern, and mobile-responsive, so patients can reach the information they want and Book Now more easily.
• URLs and metadata: kept, with redirects where a page moved, so the search performance already in place stayed with the site. WordPress support.
• Pro Website Care Plan: ongoing copy, team profiles, and follow-up. Care plans.

Results

Patients now reach the information they want, and Book Now, in fewer steps. The URLs and metadata that were already working stayed in place.

• Seven core pages redesigned: Home, Approach, Circuit classes, Physiotherapy, Women's pelvic health, Dance physio, and Prenatal and postpartum.
• Technical clean-up in place: page speed, schema, caching, lazy loading, and image compression, plus a new rolling banner, policies pages, services navigation, and footer.
• Redirects in place where a page moved.

On the Pro Website Care Plan, Winnie says, "If there were any glitches, they were fixed within 24 hours. That's really quick. Uploading new copy or a new team profile is all done within about 12 hours. It's a really quick turnaround and very good communication."

She later shared that new patient bookings have steadily increased as site visits increased, and that conversion stayed the same.