Bird Control Australia

Context

Bird Control Australia is a specialist e-commerce retailer of bird deterrent products (solar-powered bioacoustic repellers, spikes, lasers and motion-activated sprinklers) for agricultural, commercial, residential and marine customers.

Wolf IQ took over the website's support in March 2026 with an Expert Care Plan, covering hosting, security and custom development for both birdcontrolaustralia.com.au and its second property, birdbusta.net, migrated to Wolf IQ hosting.

The opportunity:

• Our research showed customer expectations moving towards faster, one-click paths to product. Core product categories sat inside dropdown menus, with no visual category shortcuts above the fold.
• Growing bot traffic was inflating GA4 session counts, and GA4 wasn't passing purchase-conversion data back to Google Ads, which made it harder to see what was really working.

Solution

• Found the opportunity: ran a conversion analysis, benchmarked Bird Control against two direct competitors, and identified the specific navigation and search improvements to make.
• Homepage redesign: designed and shipped a full homepage redesign, with a visual category grid below the hero, top-searched products linked directly in the navigation, and "Featured Products" relocated to keep upsells visible.
• Tracking integrity: filtered bot traffic out of GA4 reporting and fixed the GA4-to-Google-Ads purchase-conversion sync.
• Working with the ads agency: traced a Meta ad-linking issue to a WordPress product field being misread by Meta's catalogue sync, and fixed it together with the client's Meta ads agency.
• Ongoing development: delivered ongoing custom development across both web properties.

Results

+28% purchase revenue after a homepage redesign.

• Conversion and revenue growth: in the four weeks after the homepage redesign went live, GA4 showed purchase revenue up 28%, orders up 15% and first-time purchasers up 16%.
• Visibility held steady: organic search traffic held steady and trended upward over the same period, confirming the gains came from a better site experience.
• Clean tracking: bot traffic is now filtered out, and Google Ads receives accurate conversion data from the website.

Wolf IQ continues to run Bird Control Australia's Expert Care Plan, covering hosting, security and custom development across both web properties.