Web Design Case Study for Dental Advice Network
Dental Advice Network
Dental Advice Network (DAN), Australia's leading network for dental professionals had outgrown their Squarespace site, and was looking for a trusted technology partner to help support their expanding network of experts and members.
Wolf IQ executed a comprehensive website rebuild, migrating DAN from Squarespace to WordPress platform and a custom experience for hundreds of members, helping DAN provide guidance and professional development to thousands of dental professionals around Australia.
- professionals
- 1,000s
- professionals
- advanced integrations
- 6x
- advanced integrations
Industry
MedicalLocation
Sydney, Australia
Objective
To migrate from Squarespace to WordPress and rebuild the Dental Advice Network, and gain greater control, scalability, and enable advanced membership functionality.
Outcome
Migration to a custom WordPress site with integrated memberships, WooCommerce subscriptions, and enhanced CMS flexibility.
Context
Dental Advice Network (DAN) serves as the vital "clinical SOS" for dentists, hygienists, dental therapists, and oral health therapists across Australia.
Their mission is to help dental professionals make confident clinical decisions with access to expert advice, the latest headlines, a comprehensive resource centre, and a valuable webinar video library.
Their Squarespace site served them well early on, but DAN's rapid growth called for more advanced features. This included:
- Membership: no way to offer tiered subscriptions or member-only content.
- Scalability: events and news needed custom post types the platform couldn't support.
- Content updates: simple changes took more effort than they should.
- SEO and analytics: limited tracking to measure performance.
- Room to grow: planned features like CPD generators, on-demand video and ticketing needed a platform that could support them.
To support that growth, Steven Parker, representing Dental Advice Network, engaged Wolf IQ for a custom website design.
Solution
Wolf IQ delivered a comprehensive website rebuild for Dental Advice Network on WordPress.
This strategic move provided DAN with the enhanced control, scalability, and advanced functionality required to support their growing network of dental professionals.
Key components of the Wolf IQ solution included:
- WordPress Website Rebuild: A ground-up redesign and rebuild of the entire website on WordPress, featuring a clean, modern aesthetic with clear calls-to-action (CTAs) and an intuitive user journey across core public pages (Home, About, Subscribe, FAQs, Contact, Events, News/Headlines, Areas of Expertise).
- Advanced Membership Area: Implementation of a fully integrated, secure membership platform using WooCommerce Memberships and/or Subscriptions. This enabled gated content access, a personalised members dashboard, exclusive news, event listings, downloadable resources, and self-managed account/subscription settings for members.
- Scalable Content Architecture: Structured content for areas of expertise, editable team profiles on the About page, and dynamic listings for public events and webinars, so the platform can easily accommodate DAN's expanding knowledge base and offerings.
- Integrations: Integration of WooCommerce for membership options and pricing tiers with coupon code functionality, and a Contact Us form with automated notifications and Google Maps embed for improved user interaction.
The move to WordPress gave Dental Advice Network a powerful, flexible, and long-term digital foundation.
Core Tools & Plugins Used:
- Breakdance: Used to design and build the entire website layout.
- WooCommerce: Handles membership subscriptions and payment processing.
- Advanced Custom Fields PRO: Manages custom content like expert profiles and webinar details.
- Gravity Forms: Powers the multi-step clinical query submission form.
- Rank Math SEO PRO: Optimises the site to rank in Australian search results.
- WP Rocket: Improves site speed and overall performance.
Results
The Wolf IQ website rebuild and migration delivered transformative results for Dental Advice Network, establishing a scalable platform to enhance their operational capabilities and member value.
Key Outcomes:
- Membership Management: Secure, tiered subscriptions and personalised dashboards to drive member engagement.
- Streamlined Content Management: A drag-and-drop CMS that lets the team update content without developer reliance.
- Future-Proof Digital Foundation: Scalable architecture built to support future tools like CPD generators and video libraries.
- Improved User Experience: A clean, modern design with clear CTAs and intuitive navigation across all public and member-only pages significantly enhanced the user journey, making it easier for dental professionals to access critical advice and resources.
The digital transformation of Dental Advice Network has solidified their position as the leading online helpline for dental professionals.
“Wolf IQ completely redid our website, including WooCommerce to handle subscriptions. No matter how picky I was, Wolf IQ took it in their stride and always answered in a polite and helpful fashion. It's been a great decision to move from Squarespace to Wordpress!”
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