3x organic keywords and +40% traffic for a brick oven pizzeria

Johnny Gio's Pizza, Australia's only dedicated brick oven pizza takeaway, needed a scalable digital foundation to support their rapid expansion into new markets, while maintaining their bold brand personality and family-focused customer experience.

Wolf IQ delivered a comprehensive website rebuild that supported Johnny Gio's' aggressive expansion strategy and strengthened their position as Australia's premier brick oven pizza destination.

Objective

Build a high-performance WordPress website to improve Google Search performance, enhance the brand's aesthetic appeal, support rapid store rollouts and provide location-based SEO for a growing pizza chain.

Outcome

Tripled keyword rankings and drove a 40% uplift in organic traffic—supporting market expansion across Sydney.

Mayo Hardware website page in difference devices showcase - Wolf IQ

Context

Johnny Gio's Pizza has built a cult following as Australia's only dedicated brick oven pizza takeaway, combining authentic Italian cooking methods with a bold, family-focused brand personality.

Founded with the philosophy that "when you eat with Johnny Gio's, you're joining the fun around our family table," the business has experienced exponential growth across Sydney with locations in Potts Point, Waterloo, Rozelle, Enmore, Ramsgate, Chatswood, and Balgowlah.

The company's rapid expansion strategy required digital infrastructure that could scale with their growth while maintaining the authentic "made guy" brand that resonates with customers.

While seeking a digital partner who understood both technical excellence and brand authenticity, the team at Johnny Gio's was connected with Wolf IQ to transform their online presence. They needed a team with expertise in WordPress development, local SEO optimization, and the ability to support their aggressive expansion timeline.

Wolf IQ was engaged to deliver:

A high-performance WordPress website optimized for Google Search performance
An enhanced website aesthetic to better represent their premium pizza quality
Advanced maps functionality to support location-based customer experience
Career page functionality for growing workforce needs
User insight tools for website intelligence

Mayo Hardware website in mobile view - Wolf IQ

Solution

Wolf IQ rebuilt Johnny Gio’s site to be faster, smarter, and expansion-ready - without compromising their distinctive brand.

This included:

High-Performance WordPress Website: Custom-built WordPress platform optimized for speed, mobile responsiveness, and search engine performance, designed to showcase the premium quality of brick oven pizzas
Advanced Maps Integration: Sophisticated maps functionality enabling customers to easily locate stores, view delivery areas, and access location-specific information for enhanced user experience
User Behaviour Analytics: Comprehensive user behavior analytics providing insights into customer journey, page performance, and optimization opportunities
Location SEO Optimization: Advanced local search optimization ensuring each store location ranks effectively for relevant geographic searches
Brand-Aligned Design: Visual aesthetic that authentically represents the premium quality and bold personality of Johnny Gio's' brick oven pizza experience

This provided Johnny Gio's with the digital foundation to confidently scale their operations while maintaining the authentic brand experience that drives customer loyalty and supports their position as Australia's premier brick oven pizza destination.

Mayo Hardware Customer Representative - Wolf IQ

Results

Johnny Gio’s website transformation by Wolf IQ delivered exceptional results, establishing a high-performance digital platform that supports their rapid expansion while driving measurable improvements in search performance and user engagement.

Tripled Organic Keywords: Expanded branded and non-branded rankings on Google, increasing search visibility across all locations.
+40% Organic Traffic: Driven by technical SEO and local search optimization, resulting in more high-intent visitors.
Improved Conversions: More website visitors converted to completed orders post-launch.
Consistent Premium Branding: Unified look and feel across all stores, reinforcing Johnny Gio’s as Australia’s premier brick oven pizza destination.
Scalable Platform: Modular site architecture allows new store pages to launch in hours, not days, supporting rapid expansion.

The new website now supports Johnny Gio's position as Australia's fastest-growing brick oven pizza chain with a digital footprint that can support their expansion strategy while maintaining the authentic family-focused experience that defines their brand.