Website Care Case Study for Eastcoast Sailing

Eastcoast Sailing

Eastcoast Sailing is a Sydney boat charter specialist, with over 150 boat pages covering charters on Sydney Harbour and Pittwater for parties, corporate events and celebrations.

Owners Kylie and Glen Noble have run the business since 2010, on a WordPress site that has grown with them. They were ready for a website partner who could keep a large site fast and look after it through peak season.

Wolf IQ moved the site to managed hosting and lifted its speed in a 45-day sprint. A Pro Care Plan now keeps it running smoothly.

GTmetrix score: 97%; GTmetrix score
speed sprint: 45 days; speed sprint

Website Care Case Study for Eastcoast Sailing - Wolf IQ

Industry

Tourism & Charters

Location

Sydney Harbour & Pittwater, NSW

Services

Care plans WordPress support Website monitoring Technical SEO

Objective

Give a large WordPress site the speed and care it needs to grow, with a team that responds fast.

Outcome

Mobile PageSpeed went from 26 to 77 in a 45-day sprint that finished ahead of schedule.

Eastcoast Sailing website on multiple devices - Wolf IQ

Context

Kylie Noble bought Eastcoast Sailing in 2010, after it had run as a sailing school for around six years. The website is, in her words, "the center of who we are ... it's how we're reached around the world."

The opportunity:

Each boat has its own page, plus event pages for hens, bucks, birthdays and corporate functions. As Kylie puts it, "I appreciate that our website is a complex one."
They chose to split the work between a website specialist and an SEO specialist, so each could focus on what they do best.
A February audit showed a clear opportunity to lift mobile speed, which scored 26/100, and to move "boat hire sydney" up from page 3.
Peak season runs from October to February, so website work is planned for the quieter months.

Solution

Migration: moved the site to Wolf IQ's managed hosting with a full backup first, then switched it fully to HTTPS and updated plugins.
45-day sprint: optimised images, assets and code in three phases (migration and clean-up, deep performance, then accessibility and content), finished ahead of schedule.
Plugin clean-up: removed duplicate and unused plugins, and tested the theme update on staging before touching the live site.
Redirects: added 26 permanent 301 redirects so legacy boat, service and menu URLs keep their traffic.
Booking calendars: reviewed the instant availability build, then managed the staged rollouts and the push to live.
Same-day support: when Kylie needs a change, Joel and the team turn it around within hours.
Tracking: audited the analytics and ads setup and is rolling out Thank You page redirects so enquiries can be measured more accurately.
One shared plan: worked alongside Eastcoast Sailing's SEO agency and booking developers, with Wolf IQ handling the technical last mile.

Eastcoast Sailing website mobile view - Wolf IQ

Results

A GTmetrix score of 97% (grade A).

Mobile PageSpeed 77, up from 26 at the February audit.
Instant availability calendars live on boat pages.
Kylie on Joel: "he's replied saying, 'Yeah, done.' ... 'Hey, Kylie, that's done.' ... I like Joel a lot."
Legacy URLs redirected, so old boat and menu links still land on the right page.
On choosing Wolf IQ, Kylie says: "we did a lot of research to find the right people and you came in on top."

Eastcoast Sailing goes into summer on a faster, steadier website, with a team that fixes problems the same day.

Eastcoast Sailing charter boat on Sydney Harbour

“We know that with that retainer we do get really prompt responses from your team whenever there's a website glitch or an issue ... the reaction time is really swift which it needs to be when your website is your be all and your end all.”

Kylie Noble

Director, Eastcoast Sailing

Watch Kylie's video story →

What's next

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