Web Design Case Study for Gecko

Context

Gecko, a premium eco-friendly insect control brand offering chemical-free zappers and traps for indoor and outdoor use, was rapidly expanding across retail channels. Their ecommerce setup was spread across several systems and needed more speed and flexibility to support that growth.

While seeking a reliable and experienced web development partner in Sydney, Gecko connected with Wolf IQ to lead the digital transformation. They needed a team with deep technical expertise in ecommerce development, third-party integrations, and performance-optimised storefronts.

Wolf IQ was engaged to:

• Build a fast, scalable ecommerce site to support multi-market growth
• Integrate 12+ third-party tools across logistics, CRM, ERP, and marketplaces
• Improve frontend UX for both direct-to-consumer (DTC) and wholesale ordering
• Consolidate backend systems for better fulfilment, tracking, and analytics

Solution

Wolf IQ delivered a complete ecommerce rebuild for Gecko using WordPress and Breakdance Builder, optimised for performance, scalability, and backend efficiency.

To meet the demands of Gecko’s multi-region operations, the platform was engineered with a focus on reliable third-party integration and intuitive content management. The team built custom ecommerce logic so orders and inventory sync with global fulfilment partners and internal systems.

Key deliverables included:

• A fast, mobile-optimised ecommerce frontend built on WordPress with Breakdance Builder
• Stripe and PayPal integrations for streamlined and secure global payments
• Custom order formatting to automate inventory and logistics
• A dynamic Product Selector and Lamp Guide to improve customer decision-making and packaging accuracy
• Support for QR-code based packaging logic linked to SKU-specific data
• Multi-region logic for product availability, shipping zones, and pricing
• Enhanced CMS flexibility to allow Gecko’s team to update pages, content, and products without developer input

This tailored ecommerce platform provided Gecko with the digital infrastructure to confidently scale across international markets while improving order accuracy, user experience, and operational efficiency.

Results

The new Gecko website delivered measurable improvements in ecommerce performance, operational efficiency, and customer experience.

• Launched in just 5 weeks, the platform was ready for product rollout and historic order migration
• Faster page speeds and mobile responsiveness improved buyer engagement
• Checkout experience was simplified through Stripe and PayPal integrations
• Custom logic enhanced order flow and reduced fulfilment delays
• Backend updates became faster and more flexible for internal teams
• Buyers now benefit from tools like the Lamp Guide and Product Selector, for accurate product selection and packaging
• A “Where to Buy” experience was launched to highlight Gecko’s global retailers and improve distributor visibility

The platform now supports Gecko’s global growth goals with a high-performance ecommerce stack built for scale, accuracy, and international reach.