+12 global integrations for new ecommerce store

Gecko, part of Mayo Hardware and known for its insect control products, needed a scalable ecommerce solution to support global retail and direct-to-consumer sales.

Wolf IQ rebuilt their website on WordPress with Breakdance Builder, adding Stripe and PayPal integration, flexible CMS tools, and custom order logic.

With that. a faster, scalable platform was built for international growth.

Objective

Replace legacy website with a modern ecommerce platform to increase sales, improve speed, simplify backend operations, and enable seamless global retail partner integration.

Outcome

Site launched in just 5 weeks, now benefiting from faster checkout, real-time Pronto syncing, and interactive features that support both consumer and B2B journeys.
Context

Gecko, a premium beverage company with global retail partnerships, was rapidly expanding across international markets. However, their existing ecommerce infrastructure was fragmented, slow, and lacked the flexibility required to support modern retail operations.

While seeking a reliable and experienced web development partner in Sydney, Gecko connected with Wolf IQ to lead the digital transformation. They needed a team with deep technical expertise in ecommerce development, third-party integrations, and performance-optimised storefronts.

Wolf IQ was engaged to:

  • Build a fast, scalable ecommerce site to support multi-market growth
  • Integrate 12+ third-party tools across logistics, CRM, ERP, and marketplaces
  • Improve frontend UX for both direct-to-consumer (DTC) and wholesale ordering
  • Consolidate backend systems for better fulfilment, tracking, and analytics
Solution

Wolf IQ delivered a complete ecommerce rebuild for Gecko using WordPress and Breakdance Builder, optimised for performance, scalability, and backend efficiency.

To meet the demands of Gecko’s multi-region operations, the platform was engineered with a focus on seamless third-party integration and intuitive content management. The team implemented custom ecommerce logic to ensure orders, inventory, and logistics could sync effortlessly with global fulfilment partners and internal systems.

Key deliverables included:

  • A fast, mobile-optimised ecommerce frontend built on WordPress with Breakdance Builder
  • Stripe and PayPal integrations for streamlined and secure global payments
  • Custom order formatting to automate inventory and logistics
  • A dynamic Product Selector and Lamp Guide to improve customer decision-making and packaging accuracy
  • Support for QR-code based packaging logic linked to SKU-specific data
  • Multi-region logic for product availability, shipping zones, and pricing
  • Enhanced CMS flexibility to allow Gecko’s team to update pages, content, and products without developer input

This tailored ecommerce platform provided Gecko with the digital infrastructure to confidently scale across international markets while improving order accuracy, user experience, and operational efficiency.

Results

The new Gecko website delivered measurable improvements in ecommerce performance, operational efficiency, and customer experience.

  • Launched in just 5 weeks, the platform was ready for product rollout and historic order migration
  • Faster page speeds and mobile responsiveness improved buyer engagement
  • Checkout experience was simplified through Stripe and PayPal integrations
  • Custom logic enhanced order flow and reduced fulfilment delays
  • Backend updates became faster and more flexible, empowering internal teams
  • Buyers now benefit from tools like the Lamp Guide and Product Selector, ensuring accurate product selection and packaging
  • A “Where to Buy” experience was launched to highlight Gecko’s global retailers and improve distributor visibility

The platform now supports Gecko’s global growth goals with a high-performance ecommerce stack built for scale, accuracy, and international reach.

Working with WOLF IQ on the Gecko brand was a seamless and rewarding experience.

Their strategic approach, creativity, and ability to understand both the market and consumer mindset made a real impact.

The outcome was a refreshed website and modern positioning that not only honoured Gecko's heritage but also set it up for long-term relevance and growth.

Their team is responsive, collaborative, and genuinely invested in delivering results.

Bonnie Sudirwan
Marketing Communications Manager
ONGOING SUPPORT

Wolf IQ continues to support Gecko with ongoing ecommerce enhancements, ERP integrations, and flexible digital tools to support customer experience and global retail partners.

Interested to see if we could help you too? Here is what you can expect.

Free Review and Audit

We'll complete a free review to uncover website performance issues, security gaps, and quick wins to immediately improve your website.

Online Growth Blueprint

We'll share the growth opportunities that we're seeing in your industry and outline how to get you found by more of your target audience.

Transparent Website Proposal

If we're 100% confident that we can grow your business online, we’ll share a detailed proposal with clear scope, timelines and deliverables.

Schedule your Free Strategy Session