Knox Psychology

Context

Knox Psychology offers support for a wide range of psychological needs.

While the clinic had a strong reputation in the local community, its outdated website lacked mobile responsiveness, clear service communication, and conversion-focused design, resulting in missed enquiries and poor user experience.

With more individuals searching for services like ADHD and autism assessments, NDIS psychological reports, and parenting or behavioural support in the Gerringong area, the clinic needed a modern, trustworthy online presence that reflected its clinical expertise and made it easier for clients to find and contact them.

After searching for a web design agency that works with healthcare, Knox partnered with Wolf IQ to lead a full digital and brand transformation.

Wolf IQ’s deliverables included:

• UX strategy and content refresh
• Brand identity update
• Website design and WordPress development
• Local SEO structuring
• Pay-per-click campaign setup and management

Solution

Wolf IQ delivered a clean, professional website for Knox Psychology that clearly communicated its specialist services to both patients and referring providers.

The site was designed as a central hub highlighting core areas like anxiety, ADHD and autism assessments, trauma, and NDIS reporting while connecting directly to Zanda Health for appointment booking.

This integration reduced admin workload and gave patients the flexibility to book appointments online at their convenience.

As part of Wolf IQ’s Growth Plan, Knox receives ongoing SEO and PPC management to maintain visibility in local search and drive consistent enquiries.

The project included:

• Refreshed brand identity and tone
• Mobile-first, WordPress website
• ZandaHealth booking integration
• SEO-optimised service pages
• Google Ads setup and ongoing management

Results

Wolf IQ’s digital strategy delivered consistent, measurable growth for Knox Psychology:

• 25% increase in patient enquiries month over month
• Improved visibility in local search for Gerringong and surrounding suburbs
• Higher conversion rates on both desktop and mobile devices
• Stronger alignment between visual identity and clinical professionalism
• Reduced enquiry friction and improved session-to-contact ratio

Ongoing digital support including PPC management, analytics reporting, and technical maintenance  ensures Knox Psychology’s platform continues to perform reliably as the clinic grows.