Web Design Case Study for Knox Psychology

Driving 25% more patient enquiries every month for Knox Psychology

Knox Psychology, a private mental health clinic in Gerringong, New South Wales, partnered with Wolf IQ to modernise its digital presence and improve how prospective clients discover, trust, and engage with the practice online.

With increasing demand for local psychology services, the clinic needed a high-performing healthcare website that reflected its clinical credibility, automated new enquiries, and improved visibility in local search.

Wolf IQ delivered a strategic digital solution tailored to the needs of modern mental health consumers helping Knox Psychology attract and convert more clients across mobile and desktop platforms.

Service

Web Design & Care Plan

Industry

Medical

Location

Gerringong, Wollongong

Objective

To develop a simple, professional brand and website to automate client acquisition, reduce admin load, and require minimal digital maintenance.

Outcome

Knox Psychology reached 100% booking capacity with a predictable flow of new enquiries, and significantly reduced admin tasks to meet ongoing patient demand.

Mayo Hardware website page in difference devices showcase - Wolf IQ

Four green icons labeled Brief with a document, Design with a paint palette, Development with code brackets, and Launch with a rocket on a dark background.

Context

Knox Psychology offers support for a wide range of psychological needs.

While the clinic had a strong reputation in the local community, its outdated website lacked mobile responsiveness, clear service communication, and conversion-focused design, resulting in missed enquiries and poor user experience.

With more individuals searching for services like ADHD and autism assessments, NDIS psychological reports, and parenting or behavioural support in the Gerringong area, the clinic needed a modern, trustworthy online presence that reflected its clinical expertise and made it easier for clients to find and contact them.

After searching for a web design agency that works with healthcare, Knox partnered with Wolf IQ to lead a full digital and brand transformation.

Wolf IQ’s deliverables included:

UX strategy and content refresh
Brand identity update
Website design and WordPress development
Local SEO structuring
Pay-per-click campaign setup and management

Mayo Hardware website in mobile view - Wolf IQ

Solution

Wolf IQ delivered a clean, professional website for Knox Psychology that clearly communicated its specialist services to both patients and referring providers.

The site was designed as a central hub highlighting core areas like anxiety, ADHD and autism assessments, trauma, and NDIS reporting while connecting directly to Zanda Health for appointment booking.

This integration reduced admin workload and gave patients the flexibility to book appointments online at their convenience.

As part of Wolf IQ’s Growth Plan, Knox receives ongoing SEO and PPC management to maintain visibility in local search and drive consistent enquiries.

The project included:

Refreshed brand identity and tone
Mobile-first, WordPress website
ZandaHealth booking integration
SEO-optimised service pages
Google Ads setup and ongoing management

Mayo Hardware Customer Representative - Wolf IQ

Results

Wolf IQ’s digital strategy delivered consistent, measurable growth for Knox Psychology:

25% increase in patient enquiries month over month
Improved visibility in local search for Gerringong and surrounding suburbs
Higher conversion rates on both desktop and mobile devices
Stronger alignment between visual identity and clinical professionalism
Reduced enquiry friction and improved session-to-contact ratio

Ongoing digital support including PPC management, analytics reporting, and technical maintenance ensures Knox Psychology’s platform continues to perform reliably as the clinic grows.