Driving 25% more patient enquiries every month for Knox Psychology

Knox Psychology, a private mental health clinic in Gerringong, New South Wales, partnered with Wolf IQ to modernise its digital presence and improve how prospective clients discover, trust, and engage with the practice online.

With increasing demand for local psychology services, the clinic needed a high-performing healthcare website that reflected its clinical credibility, automated new enquiries, and improved visibility in local search.

Wolf IQ delivered a strategic digital solution tailored to the needs of modern mental health consumers helping Knox Psychology attract and convert more clients across mobile and desktop platforms.

Objective

To develop a simple, professional brand and website to automate client acquisition, reduce admin load, and require minimal digital maintenance.

Outcome

Knox Psychology reached 100% booking capacity with a predictable flow of new enquiries, and significantly reduced admin tasks to meet ongoing patient demand.
Context

Knox Psychology offers support for a wide range of psychological needs.

While the clinic had a strong reputation in the local community, its outdated website lacked mobile responsiveness, clear service communication, and conversion-focused design, resulting in missed enquiries and poor user experience.

With more individuals searching for services like ADHD and autism assessments, NDIS psychological reports, and parenting or behavioural support in the Gerringong area, the clinic needed a modern, trustworthy online presence that reflected its clinical expertise and made it easier for clients to find and contact them.

After searching for a web design agency that works with healthcare, Knox partnered with Wolf IQ to lead a full digital and brand transformation.

Wolf IQ’s deliverables included:

  • UX strategy and content refresh
  • Brand identity update
  • Website design and WordPress development
  • Local SEO structuring
  • Pay-per-click campaign setup and management
Solution

Wolf IQ delivered a clean, professional website for Knox Psychology that clearly communicated its specialist services to both patients and referring providers.

The site was designed as a central hub highlighting core areas like anxiety, ADHD and autism assessments, trauma, and NDIS reporting while connecting directly to Zanda Health for appointment booking.

This integration reduced admin workload and gave patients the flexibility to book appointments online at their convenience.

As part of Wolf IQ’s Growth Plan, Knox receives ongoing SEO and PPC management to maintain visibility in local search and drive consistent enquiries.

The project included:

  • Refreshed brand identity and tone
  • Mobile-first, WordPress website
  • ZandaHealth booking integration
  • SEO-optimised service pages
  • Google Ads setup and ongoing management
Results

Wolf IQ’s digital strategy delivered consistent, measurable growth for Knox Psychology:

  • 25% increase in patient enquiries month over month
  • Improved visibility in local search for Gerringong and surrounding suburbs
  • Higher conversion rates on both desktop and mobile devices
  • Stronger alignment between visual identity and clinical professionalism
  • Reduced enquiry friction and improved session-to-contact ratio

Ongoing digital support including PPC management, analytics reporting, and technical maintenance  ensures Knox Psychology’s platform continues to perform reliably as the clinic grows.

"Great insight and very professional. You would struggle to find better."

Meryl Knox
Founder and Manager, Knox Psychology
ONGOING SUPPORT

Wolf IQ continues to support Knox with proactive website support, maintenance, and pay-per-click marketing.

Interested to see if we could help you too? Here is what you can expect.

Free Review and Audit

We'll complete a free review to uncover website performance issues, security gaps, and quick wins to immediately improve your website.

Online Growth Blueprint

We'll share the growth opportunities that we're seeing in your industry and outline how to get you found by more of your target audience.

Transparent Website Proposal

If we're 100% confident that we can grow your business online, we’ll share a detailed proposal with clear scope, timelines and deliverables.

Schedule your Free Strategy Session