Wolf IQ partnered with Northern Urology Specialists to modernise their digital presence and establish a consistent, professional brand across both online and offline touchpoints.
The project focused on improving patient accessibility, enhancing local search visibility, and creating a strong visual identity that reflected the clinic’s high standard of care.
A fully custom WordPress website was designed and developed to improve user experience, performance, and mobile responsiveness — essential for patients searching and booking online. Wolf IQ also implemented tools to support lead generation and visibility, while introducing new brand assets to strengthen credibility.
This included:
- Developing a cohesive brand identity, including logo design and professional photography
- Designing and launching a custom WordPress website that is mobile-optimised and SEO-ready
- Setting up and optimising Google Business Profile listings for local search performance
- Integrating an online enquiry system with tracking analytics to monitor conversions
- Creating branded print materials including letterheads, consult pads, and business cards
- Designing new external signage to improve clinic visibility and patient recognition
- Securing listings on relevant healthcare directories to enhance reputation and search reach
These efforts helped Northern Urology Specialists deliver a more polished, accessible, and search-optimised digital experience for patients across all locations.