Solutions grounded in the business
Responsive with intelligent solutions that demonstrate a deep understanding of our business - I look forward to continue working together.
Carly King
Marketing Manager, Johnny Gio's Pizza
SERVICES › Web Design & Development
Wolf IQ designs and builds websites for Australian businesses that want more enquiries, not just a prettier homepage. This page answers the questions business owners and marketing leaders ask us before they start.
Trusted by 500+ businesses
Recent work
Medical practices, law firms, trades, eCommerce stores and not for profits. Every one custom designed and built by our team.
When you need one
Most business owners know something is off before they can name it. These are the six problems that show up most in the sites we audit.
A site with no technical SEO foundations does not rank, and tools like ChatGPT and Gemini cannot recommend a business they cannot read.
More than half of Australian web traffic is mobile. If your pages take longer than three seconds, most visitors leave before they read a word.
No reviews, no results, no proof. Visitors cannot tell you are established and credible, so they choose the business that looks it.
New services, new locations, a new brand or a new price point. When the site lags the business, prospects get the wrong story.
Traffic without conversions is a design and structure problem. The page is not answering the questions visitors arrive with.
Plugins, hosting, fixes and updates land on your desk. A website should free you to run the business, not become another job you manage.
Not sure which of these apply to you? We review your website, SEO and AI visibility before every first call, at no cost, and tell you what we found. Book the call.
Two minute self-check
Answer six questions honestly. The score updates as you go. This is the same first pass our team runs on every site we audit.
Are you showing up in Google and AI recommendations?
Does your website load in under 3 seconds on mobile?
Do you showcase social proof and industry recognition?
Are you getting consistent enquiries every week?
Do you know where your leads are coming from?
Are you getting monthly reporting and regular improvements?
Your website score
0 of 6 answered
0 / 6
Answer the questions on the left to see where your website stands.
Get a free website reviewWant the technical version? Our three step self audit covers speed, security and search in more depth.
What is included
No line items hidden in the fine print. If it is on this list, it is part of every custom website we build.
The team you will work with
Every project has a designer, a developer and a support lead you can reach by name. Here are some of the people behind the 1,400+ websites.
Andy Crebar
Founder and CEO
Nathaniel Cousins
Growth
Joel Maligalig
Web Development
Allie Borcena
Customer Success
Meet the whole team and see how we work on the about page.
Search, AI assistants, maps, content management, eCommerce and keyword data. We work in these every day, so your website is built for how customers find and choose a business.
What it does for your business
Your website has one job: winning you customers. Here is what we are accountable for.
Structure, speed and content that search engines and AI assistants can read and trust. New customers look there before they ever call you.
Wolf IQ built our organic content engine from 0 to thousands of clicks per month. Their team took complete ownership and delivered results far beyond our expectations.
Cassie Bell
CEO of Butter Insurance
Most businesses are better than their website suggests. In the first few seconds a visitor decides whether you look established, credible and worth the price. Custom design wins that moment.
Wolf IQ transformed our digital presence to perfectly align with the premium nature of our luxury charters. The new site has significantly increased our qualified leads and search visibility, providing the seamless experience our high-end clients expect.
Jaclyn Ford
Assistant to the CEO, Ghost Charters
A site designed around one clear next step, with pages that answer the questions your buyers have, so more of the right visitors get in touch.
As a business owner growing my practice, Wolf IQ has been great to work with. The new site looks fantastic and weβve seen a clear uplift in patient enquiries. Itβs helped us connect better with patients and present the practice in a much more professional light.
Dr Corbin Barry BDS (JCU)
Principal Dentist
How we build it
Discovery comes first, the four build stages follow, and care continues after launch. A typical small business website runs six to eight weeks. We agree your timeline in week one and you always know which stage you are in.
A 30 minute call, then a workshop. We learn how you win customers, who your best ones are, what they ask, and what the website has to do for the business. You get a written plan and a quote before any design starts.
Every page is mapped to a customer question or a search intent. Sitemap, page briefs, content plan and calls to action are agreed here, so design is never a guess.
Homepage and one key inner page designed first. You review, we refine. When the direction is approved, the rest of the site follows the same system.
Custom build with clean code on the technology that fits your business. Integrations, forms, tracking and technical SEO are done during the build, not bolted on later.
Real device testing, speed tuning, accessibility checks, redirects mapped from your old URLs, and a full content review with you before anything goes live.
We launch, monitor for 30 days, and train your team. Most customers move onto a care plan so the site keeps getting faster, safer and more visible.
Your options
All three can produce a website. They differ in who owns it, who supports it, and what happens in year two.
| Feature | DIY builder (Wix, Squarespace) | Freelancer | |
|---|---|---|---|
| Design | A template shared with thousands of other sites | Custom, dependent on one person | Custom design by a team, with a written strategy first |
| Ownership | You rent the platform. Leave and the site is gone | Usually yours, if you asked for it | Yours. Your domain, hosting account and code |
| SEO and AI readiness | Limited. Platform controls the technical layer | Varies with the individual | Built in from the first wireframe |
| Speed | Slow to fair. Shared infrastructure | Depends on the hosting they pick | Google Cloud hosting, tested to Core Web Vitals |
| Support after launch | Help desk for the platform, not your business | When they are available | 20+ experts, 99% of requests completed within 24 hours |
| Continuity | Platform decides your roadmap | Project ends when they move on | A team that stays. Most customers keep working with us for years |
| Cost | Low upfront, rising monthly fees | Lower, with hidden cost when things break | Quoted after discovery, with no surprises |
Comparing agency quotes? Get a free proposal and design concept from us.
A 30 minute call, then a written proposal with a homepage concept, a scope and a price. No obligation, and the concept is yours either way. Our pricing page shows where projects usually land.
From skip bins to beauty clinics, we build websites that look great, rank on Google and win in the AI era.
20+ website experts, one mission: helping more businesses win online.
Andy Crebar
Founder and CEO
Andy and the team are amazing. Quick, helpful support and expert advice made them a trusted partner after we joined their website care plan.
Andrea Sevilla Marketing Manager
The team at Wolf IQ are a dream to work with. Incredible customer service and always go above and beyond. I would highly recommend their services.
Amy Smith CEO, Huntley + Co
Great agency. The team works hard to deliver our needs with thought, care and speed! Wolf IQ is definitely a key partner in our marketing online.
David Burkett CEO of Bluewater Control
The benefits
Numbers from our case studies, not projections. Each one links to the full story.
Aussie Industries. Skip bin hire, Sydney
+200%
Increase in Online Orders in first 90 days
#1 in AI
For queries like 'Sydney skip bin hire'
Before: Orders came through the phone. The old website was slow on mobile and did not take bookings.
What we built: A custom booking flow and a fast mobile build.
Read the case study →We absolutely love working with the team. Extremely knowledgeable, patient and responsive. Wolf IQ are the people to go to for all of your web development needs and beyond!
Nansi Philips Operations Manager
Challenger Law. Law firm, Sydney
2 Weeks
Website Design Turnaround
+300%
Increase in Inquiries
Before: A dated site that did not reflect the firm and rarely produced an enquiry.
What we built: A two week turnaround on a new site built around the enquiry form.
Read the case study →I was referred to Wolf IQ by our IT service provider and they are amazing. The design, professionalism and speed of their service and their personal touch of sending videos explaining makes the process so easy. I have already referred to friends to them. If you need branding, logo design or a website, trust me you have found the right people to go to. Highly recommended.
Tuan Van Le Director & Principal Lawyer
Annandale Dental. Dental practice, Inner West
+40%
Increase in inquiries
+500%
Increase in website traffic
Before: The practice was hard to find on Google and the site did not convert visitors to bookings.
What we built: A rebuilt site with local SEO foundations and clear appointment paths.
Read the case study →As a business owner growing my practice, Wolf IQ has been great to work with. The new site looks fantastic and weβve seen a clear uplift in patient enquiries. Itβs helped us connect better with patients and present the practice in a much more professional light.
Dr Corbin Barry BDS (JCU) Principal Dentist
Johnny Gioβs Pizza. Pizza delivery, Sydney
3x
More Visibility, More Pizza Orders
#1 in AI
For queries like 'Best Sydney Pizza Delivery'
Before: Orders depended on third party apps and their fees.
What we built: A custom online ordering system on their own domain.
Read the case study →Wolf IQ helped us create a website that better reflects the Johnny Gio's brand and gives us a scalable platform as we continue to grow. The new site has made it much easier to launch new store pages and provides a strong foundation for our ongoing digital and SEO strategy.
Carly King Strategic Marketing Lead
4.9/5
5 reasons to choose Wolf IQ
Understands your business
Expertise without the tech-speak
Help when you need it
A website that works
Proactive ongoing care
Solutions grounded in the business
Responsive with intelligent solutions that demonstrate a deep understanding of our business - I look forward to continue working together.
Carly King
Marketing Manager, Johnny Gio's Pizza
Advice that puts your interests first
Heath is refreshingly blunt in a market sector that traditionally rewards self interest over client needs. Speaking as an experienced and very jaded IT Manager, Wolf IQ is, quite simply, a relief.
Brad Wylie
IT Manager, Fineline Print & Copy
Nothing is too hard
Always prompt and reliable, nothing is too hard. Their consistency and attention to urgent matters make all the difference.
Mel B
Marketing Manager, The Envest Group
Built on the vision, then improved it
Built on and improved the vision I had for my website. They really take the time to get to you know you and your business so that they can help you grow your business.
Brendan McGovern
Director, RedoHealth
Proactive with advice and upgrades
The monthly reports are incredibly detailed and the team have been proactive with advice and upgrades.
Petricia Augustus
MS Australia
Built to capture leads
Heath took the campaign brief and created a distinct interactive landing page that functions well and captures leads as intended. Very professional and delivered on time.
Jason Rayment
Director, Smart Hearing Solutions
Frequently asked questions
If your question is not here, ask us on the call.
Every project is quoted after a discovery call, because scope drives price. As a guide, a custom designed small business website in Australia usually falls between $5,000 and $15,000 for design, with development and eCommerce adding to that. Our website cost guide breaks down every line item.
Most small business websites take six to eight weeks from discovery to launch. Simple sites have gone live in two weeks, and large eCommerce projects take longer. The biggest variable is how quickly content and feedback come back from your side.
A template is a pre-built design shared with thousands of other businesses. You change the logo and text, but the structure and code stay the same. A custom site starts from your customers, your brand and your goals, so it loads faster, ranks better and converts more.
Yes, completely. The domain, the hosting account and the code are yours, and you are never locked in. Most customers choose to stay on a care plan, but that is a choice, not a condition.
The technology that fits your business. For most content-managed sites that is WordPress: you own it, any developer can work on it, and it connects to almost every business tool. Platforms like Wix and Squarespace are rented, so if you leave, the site goes with them.
Yes. We set up the dashboard for your team and record video walkthroughs for your site. Updating text, images and pages does not need a developer.
We map every old URL to a new one with 301 redirects, keep page titles and metadata, and test the redirect map before launch. Then we watch Search Console for 30 days after.
Tools like ChatGPT, Gemini and Google AI Overviews recommend businesses whose websites they can read and trust. In practice that means clear structure, factual content, correct schema, fast load times and consistent business details. We build these in as standard.
We can write it, edit what you have, or work with your writer. Content is the most common cause of delays, so we plan it in week one.
Yes. We have built custom ordering, large product catalogues and retail integrations for customers including Johnny Gioβs Pizza, Aussie Industries, Gecko and Mayo Hardware.
Yes. HubSpot, Salesforce, booking systems, payment gateways and email platforms. If it has an API, we can usually connect it.
On Google Cloud infrastructure managed by Wolf IQ, with daily backups, a firewall and malware scanning. Hosting is included in every care plan.
Every build includes 30 days of post-launch support. After that, most customers move onto a care plan for hosting, updates, security and on-demand changes, from $139 per month.
Yes. We start with a technical audit, fix what is broken, improve speed and security, and move the site to our hosting. It is often a cost effective step before a full rebuild.
Yes. We work with customers across Australia, and discovery, reviews and training all run online. Every site is hosted on Australian infrastructure.
Use the six question self-check on this page. Three or more no answers usually means a rebuild pays back faster than patching, while one or two can often be fixed within a care plan. A 30 minute call will tell you which.
You get named people you can call, a process that has delivered 1,400+ websites, and support that continues after the project ends.
A 30 minute conversation. Bring your current website and your goals. We review your site, SEO and AI visibility before the call and tell you what we would do and roughly what it would cost.
Go deeper
How to plan a redesign without losing rankings, customers or your weekends.
Read the guide →
Every line item explained, from DIY to $50k+ custom builds.
Read the guide →
43 proven strategies to grow website traffic in Australia.
Read the guide →We will review your website, SEO and AI visibility before the call and tell you honestly whether you need a new site, a few fixes, or nothing at all.
Trusted by 500+ businesses
4.9 on Google reviews