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Custom websites that win on Google, in AI answers and with your customers.

Wolf IQ designs and builds websites for Australian businesses that want more enquiries, not just a prettier homepage. This page answers the questions business owners and marketing leaders ask us before they start.

Trusted by 500+ businesses

Trusted by 500+ businesses

Google
4.9 on Google reviews

Recent work

A sample of the 1,400+ websites we have built since 2014.

Medical practices, law firms, trades, eCommerce stores and not for profits. Every one custom designed and built by our team.

When you need one

Six signs your website is costing you customers.

Most business owners know something is off before they can name it. These are the six problems that show up most in the sites we audit.

It is invisible on Google and AI views

A site with no technical SEO foundations does not rank, and tools like ChatGPT and Gemini cannot recommend a business they cannot read.

It loads slowly on a phone

More than half of Australian web traffic is mobile. If your pages take longer than three seconds, most visitors leave before they read a word.

It does not build trust with your audience

No reviews, no results, no proof. Visitors cannot tell you are established and credible, so they choose the business that looks it.

It no longer matches your business

New services, new locations, a new brand or a new price point. When the site lags the business, prospects get the wrong story.

It does not produce enquiries

Traffic without conversions is a design and structure problem. The page is not answering the questions visitors arrive with.

It keeps you stuck in the details

Plugins, hosting, fixes and updates land on your desk. A website should free you to run the business, not become another job you manage.

Not sure which of these apply to you? We review your website, SEO and AI visibility before every first call, at no cost, and tell you what we found. Book the call.

Two minute self-check

Do you need a new website, or just some fixes?

Answer six questions honestly. The score updates as you go. This is the same first pass our team runs on every site we audit.

Are you showing up in Google and AI recommendations?

Does your website load in under 3 seconds on mobile?

Do you showcase social proof and industry recognition?

Are you getting consistent enquiries every week?

Do you know where your leads are coming from?

Are you getting monthly reporting and regular improvements?

Your website score

0 of 6 answered

0 / 6

Answer the questions on the left to see where your website stands.

Get a free website review

Want the technical version? Our three step self audit covers speed, security and search in more depth.

What is included

We bring expertise in everything small businesses need.

No line items hidden in the fine print. If it is on this list, it is part of every custom website we build.

  • Discovery workshop and a written strategy before any design starts
  • Custom design for your brand, not a purchased theme with your logo dropped in
  • Built with clean code on the right technology for your business, so your team can edit it and any developer can support it
  • Copy structured around what your customers search for and what AI tools look for when they recommend a business
  • Technical SEO foundations: page structure, schema, redirects, sitemaps and Core Web Vitals
  • Managed hosting on Google Cloud, with daily backups and a firewall from day one
  • Forms, booking, CRM and payment integrations wired to your existing tools
  • Analytics and conversion tracking set up correctly, so you can see what the site produces
  • Full testing on real phones and browsers before launch
  • Training for your team, plus 30 days of post-launch support

The team you will work with

20+ passionate and experienced experts.

Every project has a designer, a developer and a support lead you can reach by name. Here are some of the people behind the 1,400+ websites.

Andy Crebar, Founder and CEO at Wolf IQ

Andy Crebar

Founder and CEO

Nathaniel Cousins, Growth at Wolf IQ

Nathaniel Cousins

Growth

Joel Maligalig, Web Development at Wolf IQ

Joel Maligalig

Web Development

Allie Borcena, Customer Success at Wolf IQ

Allie Borcena

Customer Success

Meet the whole team and see how we work on the about page.

Expertise in the platforms that decide whether you get found.

Search, AI assistants, maps, content management, eCommerce and keyword data. We work in these every day, so your website is built for how customers find and choose a business.

  • Google
  • ChatGPT
  • Google Maps
  • WordPress
  • Shopify
  • Semrush

What it does for your business

Three things our team ensures.

Your website has one job: winning you customers. Here is what we are accountable for.

1

You get found on Google and recommended by AI.

Structure, speed and content that search engines and AI assistants can read and trust. New customers look there before they ever call you.

Wolf IQ built our organic content engine from 0 to thousands of clicks per month. Their team took complete ownership and delivered results far beyond our expectations.

Cassie Bell

CEO of Butter Insurance

2

Your first impressions match the quality of your work.

Most businesses are better than their website suggests. In the first few seconds a visitor decides whether you look established, credible and worth the price. Custom design wins that moment.

Wolf IQ transformed our digital presence to perfectly align with the premium nature of our luxury charters. The new site has significantly increased our qualified leads and search visibility, providing the seamless experience our high-end clients expect.

Jaclyn Ford

Assistant to the CEO, Ghost Charters

3

The right people convert to the next step.

A site designed around one clear next step, with pages that answer the questions your buyers have, so more of the right visitors get in touch.

As a business owner growing my practice, Wolf IQ has been great to work with. The new site looks fantastic and we’ve seen a clear uplift in patient enquiries. It’s helped us connect better with patients and present the practice in a much more professional light.

Dr Corbin Barry BDS (JCU)

Principal Dentist

How we build it

From first call to launch, step by step.

Discovery comes first, the four build stages follow, and care continues after launch. A typical small business website runs six to eight weeks. We agree your timeline in week one and you always know which stage you are in.

Before we start

Discovery

A 30 minute call, then a workshop. We learn how you win customers, who your best ones are, what they ask, and what the website has to do for the business. You get a written plan and a quote before any design starts.

  1. 1

    Planning and strategy

    Every page is mapped to a customer question or a search intent. Sitemap, page briefs, content plan and calls to action are agreed here, so design is never a guess.

  2. 2

    Design

    Homepage and one key inner page designed first. You review, we refine. When the direction is approved, the rest of the site follows the same system.

  3. 3

    Development

    Custom build with clean code on the technology that fits your business. Integrations, forms, tracking and technical SEO are done during the build, not bolted on later.

  4. 4

    QA and launch

    Real device testing, speed tuning, accessibility checks, redirects mapped from your old URLs, and a full content review with you before anything goes live.

After launch

Launch and beyond

We launch, monitor for 30 days, and train your team. Most customers move onto a care plan so the site keeps getting faster, safer and more visible.

Your options

DIY builder, freelancer or Wolf IQ. What you get with each.

All three can produce a website. They differ in who owns it, who supports it, and what happens in year two.

Feature DIY builder (Wix, Squarespace) Freelancer Wolf IQ
Design A template shared with thousands of other sites Custom, dependent on one person Custom design by a team, with a written strategy first
Ownership You rent the platform. Leave and the site is gone Usually yours, if you asked for it Yours. Your domain, hosting account and code
SEO and AI readiness Limited. Platform controls the technical layer Varies with the individual Built in from the first wireframe
Speed Slow to fair. Shared infrastructure Depends on the hosting they pick Google Cloud hosting, tested to Core Web Vitals
Support after launch Help desk for the platform, not your business When they are available 20+ experts, 99% of requests completed within 24 hours
Continuity Platform decides your roadmap Project ends when they move on A team that stays. Most customers keep working with us for years
Cost Low upfront, rising monthly fees Lower, with hidden cost when things break Quoted after discovery, with no surprises

Comparing agency quotes? Get a free proposal and design concept from us.

A 30 minute call, then a written proposal with a homepage concept, a scope and a price. No obligation, and the concept is yours either way. Our pricing page shows where projects usually land.

Get a free proposal

From skip bins to beauty clinics, we build websites that look great, rank on Google and win in the AI era.

20+ website experts, one mission: helping more businesses win online.

Andy Crebar

Founder and CEO

Andy Crebar, founder of Wolf IQ

Andy and the team are amazing. Quick, helpful support and expert advice made them a trusted partner after we joined their website care plan.

Google review

Andrea Sevilla Marketing Manager

The team at Wolf IQ are a dream to work with. Incredible customer service and always go above and beyond. I would highly recommend their services.

Google review

Amy Smith CEO, Huntley + Co

Great agency. The team works hard to deliver our needs with thought, care and speed! Wolf IQ is definitely a key partner in our marketing online.

Google review

David Burkett CEO of Bluewater Control

The benefits

What benefits businesses get from custom website design.

Numbers from our case studies, not projections. Each one links to the full story.

Aussie Industries logo

Aussie Industries. Skip bin hire, Sydney

+200%

Increase in Online Orders in first 90 days

#1 in AI

For queries like 'Sydney skip bin hire'

Before: Orders came through the phone. The old website was slow on mobile and did not take bookings.

What we built: A custom booking flow and a fast mobile build.

Read the case study →

We absolutely love working with the team. Extremely knowledgeable, patient and responsive. Wolf IQ are the people to go to for all of your web development needs and beyond!

Nansi Philips Operations Manager

Challenger Law logo

Challenger Law. Law firm, Sydney

2 Weeks

Website Design Turnaround

+300%

Increase in Inquiries

Before: A dated site that did not reflect the firm and rarely produced an enquiry.

What we built: A two week turnaround on a new site built around the enquiry form.

Read the case study →

I was referred to Wolf IQ by our IT service provider and they are amazing. The design, professionalism and speed of their service and their personal touch of sending videos explaining makes the process so easy. I have already referred to friends to them. If you need branding, logo design or a website, trust me you have found the right people to go to. Highly recommended.

Tuan Van Le Director & Principal Lawyer

Annandale Dental logo

Annandale Dental. Dental practice, Inner West

+40%

Increase in inquiries

+500%

Increase in website traffic

Before: The practice was hard to find on Google and the site did not convert visitors to bookings.

What we built: A rebuilt site with local SEO foundations and clear appointment paths.

Read the case study →

As a business owner growing my practice, Wolf IQ has been great to work with. The new site looks fantastic and we’ve seen a clear uplift in patient enquiries. It’s helped us connect better with patients and present the practice in a much more professional light.

Dr Corbin Barry BDS (JCU) Principal Dentist

Johnny Gio’s Pizza logo

Johnny Gio’s Pizza. Pizza delivery, Sydney

3x

More Visibility, More Pizza Orders

#1 in AI

For queries like 'Best Sydney Pizza Delivery'

Before: Orders depended on third party apps and their fees.

What we built: A custom online ordering system on their own domain.

Read the case study →

Wolf IQ helped us create a website that better reflects the Johnny Gio's brand and gives us a scalable platform as we continue to grow. The new site has made it much easier to launch new store pages and provides a strong foundation for our ongoing digital and SEO strategy.

Carly King Strategic Marketing Lead

Google

4.9/5

5 reasons to choose Wolf IQ

  1. 1

    Understands your business

  2. 2

    Expertise without the tech-speak

  3. 3

    Help when you need it

  4. 4

    A website that works

  5. 5

    Proactive ongoing care

Read more reviews

Solutions grounded in the business

Responsive with intelligent solutions that demonstrate a deep understanding of our business - I look forward to continue working together.

Carly King

Marketing Manager, Johnny Gio's Pizza

Advice that puts your interests first

Heath is refreshingly blunt in a market sector that traditionally rewards self interest over client needs. Speaking as an experienced and very jaded IT Manager, Wolf IQ is, quite simply, a relief.

Brad Wylie

IT Manager, Fineline Print & Copy

Nothing is too hard

Always prompt and reliable, nothing is too hard. Their consistency and attention to urgent matters make all the difference.

Mel B

Marketing Manager, The Envest Group

Built on the vision, then improved it

Built on and improved the vision I had for my website. They really take the time to get to you know you and your business so that they can help you grow your business.

Brendan McGovern

Director, RedoHealth

Proactive with advice and upgrades

The monthly reports are incredibly detailed and the team have been proactive with advice and upgrades.

Petricia Augustus

MS Australia

Built to capture leads

Heath took the campaign brief and created a distinct interactive landing page that functions well and captures leads as intended. Very professional and delivered on time.

Jason Rayment

Director, Smart Hearing Solutions

Seven photos of the Wolf IQ team: Andy Crebar, the full team in hoodies and colleagues in the Manila office

Frequently asked questions

Everything people ask before they start.

If your question is not here, ask us on the call.

How much does a custom website cost in Sydney?

Every project is quoted after a discovery call, because scope drives price. As a guide, a custom designed small business website in Australia usually falls between $5,000 and $15,000 for design, with development and eCommerce adding to that. Our website cost guide breaks down every line item.

How long does it take to design and build a website?

Most small business websites take six to eight weeks from discovery to launch. Simple sites have gone live in two weeks, and large eCommerce projects take longer. The biggest variable is how quickly content and feedback come back from your side.

What is the difference between custom website design and a template?

A template is a pre-built design shared with thousands of other businesses. You change the logo and text, but the structure and code stay the same. A custom site starts from your customers, your brand and your goals, so it loads faster, ranks better and converts more.

Do I own the website once it is built?

Yes, completely. The domain, the hosting account and the code are yours, and you are never locked in. Most customers choose to stay on a care plan, but that is a choice, not a condition.

What technology do you build websites on?

The technology that fits your business. For most content-managed sites that is WordPress: you own it, any developer can work on it, and it connects to almost every business tool. Platforms like Wix and Squarespace are rented, so if you leave, the site goes with them.

Will my team be able to update the website themselves?

Yes. We set up the dashboard for your team and record video walkthroughs for your site. Updating text, images and pages does not need a developer.

How do you protect our Google rankings during a redesign?

We map every old URL to a new one with 301 redirects, keep page titles and metadata, and test the redirect map before launch. Then we watch Search Console for 30 days after.

What does it mean for a website to be ready for AI?

Tools like ChatGPT, Gemini and Google AI Overviews recommend businesses whose websites they can read and trust. In practice that means clear structure, factual content, correct schema, fast load times and consistent business details. We build these in as standard.

Do you write the website content?

We can write it, edit what you have, or work with your writer. Content is the most common cause of delays, so we plan it in week one.

Do you build eCommerce websites?

Yes. We have built custom ordering, large product catalogues and retail integrations for customers including Johnny Gio’s Pizza, Aussie Industries, Gecko and Mayo Hardware.

Can you integrate the website with our CRM and other tools?

Yes. HubSpot, Salesforce, booking systems, payment gateways and email platforms. If it has an API, we can usually connect it.

Where is the website hosted?

On Google Cloud infrastructure managed by Wolf IQ, with daily backups, a firewall and malware scanning. Hosting is included in every care plan.

What happens after launch?

Every build includes 30 days of post-launch support. After that, most customers move onto a care plan for hosting, updates, security and on-demand changes, from $139 per month.

Can you fix or rescue a website another agency built?

Yes. We start with a technical audit, fix what is broken, improve speed and security, and move the site to our hosting. It is often a cost effective step before a full rebuild.

Do you work with businesses outside Sydney?

Yes. We work with customers across Australia, and discovery, reviews and training all run online. Every site is hosted on Australian infrastructure.

How do I know if I need a new website or just improvements?

Use the six question self-check on this page. Three or more no answers usually means a rebuild pays back faster than patching, while one or two can often be fixed within a care plan. A 30 minute call will tell you which.

Why choose a Sydney agency over an offshore freelancer?

You get named people you can call, a process that has delivered 1,400+ websites, and support that continues after the project ends.

What do you need from me to get started?

A 30 minute conversation. Bring your current website and your goals. We review your site, SEO and AI visibility before the call and tell you what we would do and roughly what it would cost.

Start with a 30 minute conversation.

We will review your website, SEO and AI visibility before the call and tell you honestly whether you need a new site, a few fixes, or nothing at all.

Speak to a website expert
Trusted by 500+ businesses

Trusted by 500+ businesses

4.9 on Google reviews

Get Proposal & Design Concept