Web Design Case Study for Stella Insurance

On-demand technical expertise for award-winning Stella Insurance

Stella Insurance, the award-winning brand providing insurance for women, by women, operates in a highly competitive, fast-moving market.

After an initial website refresh to create an enterprise-quality platform, Wolf IQ transitioned from a project-based developer to a dedicated, on-demand technical partner, ensuring Stella's online presence remains secure, high-performing, and agile enough to execute rapid campaign sprints.

This allows Stella's marketing team to focus entirely on strategy and growth, confident that their digital platform can scale up and down to meet the demands of any new campaign or product launch.

Service

Web Design & Care Plan

Industry

Finance

Location

Sydney, Australia

Objective

To provide Stella Insurance with a flexible, scalable, and high-priority ongoing care and support service that acts as an extension of their internal marketing team.

Outcome

Wolf IQ allows Stella's marketing team to focus on strategy and growth, with access to dedicated WordPress experts to manage their websites and launch new offerings efficiently.

Mayo Hardware website page in difference devices showcase - Wolf IQ

Four green icons labeled Brief with a document, Design with a paint palette, Development with code brackets, and Launch with a rocket on a dark background.

Context

Stella Insurance has established itself as a disruptor in the Australian insurance market, championing equality and designing products specifically for women, by women. Their mission-led brand, offering car, travel, and pet insurance, has earned them multiple industry awards and a loyal customer base.

In 2022, Stella engaged Wolf IQ for a comprehensive website refresh. The goal was to transform their online presence into an enterprise-quality and mobile-responsive platform.

The initial WordPress build project was a success and Stella needed a dedicated, high-priority partnership for continued technical agility and expertise on demand.

Mayo Hardware website in mobile view - Wolf IQ

Solution

Wolf IQ provides Stella Insurance with a high-priority ongoing care plan that gives them the agility, expertise, and support required for a fast, high-growth culture.

Key components of the Wolf IQ Ongoing Support include:

Dedicated Technical Team: Stella gets direct access to a dedicated team of Wolf IQ developers and strategists, ensuring rapid response times and deep institutional knowledge of the Stella platform. This eliminated the friction and delays associated with traditional support models.
On-Demand Developers: The care plan provided a flexible allocation of developer hours that could be quickly deployed for functionality updates, new page builds, or hands-on assistance. This allowed Stella to scale their technical capacity up or down to match the intensity of their marketing campaign sprints.
Custom API-Integration: Wolf IQ also developed a custom form connected to Stella’s internal API, enabling real-time data submission and streamlined onboarding workflows. This enhanced lead capture efficiency and reduced manual handling for Stella’s team.
Scalable CMS: By building the site on WordPress with Elementor, Wolf IQ ensured that Stella's non-web professional team could handle day-to-day content updates, reserving the dedicated developer time for high-value, strategic technical work.

This support model provided Stella Insurance with the confidence to pursue aggressive growth strategies, knowing their digital platform was always secure, optimised, and ready to support their next major campaign.

Mayo Hardware Customer Representative - Wolf IQ

Results

The partnership with Wolf IQ has delivered significant, ongoing benefits to Stella Insurance and their team, primarily through help them team be even more agile and have technical confidence as they grow.

The results of this include:

Faster Campaigns: Stella's marketing team can now execute campaign sprints with unprecedented speed, leveraging Wolf IQ's on-demand developer time to deploy new landing pages, tracking codes, and content updates within hours, not days.
Product Expansion: The complex integration of the new Pet Insurance offering was executed smoothly, demonstrating the platform's scalability and Wolf IQ's expertise in handling high-stakes API integrations.‍
Marketing Team Empowerment: The marketing leader is freed from managing technical minutiae, allowing them to focus entirely on strategy, confident that a dedicated team of experts is managing the technical health and agility of the platform.