+70% increase in engagement for leading doctor's website

Dr. Pritpal Singh is a highly regarded Ophthalmologist based in Western Sydney, specialising in the diagnosis and treatment of complex eye conditions.

He needed a professional medical website that could visually demonstrate eye diseases and offer clear, accessible patient education online.

The goal was to improve patient engagement, support informed decision-making, and showcase clinical expertise through digital tools.

The new website also aimed to streamline GP referrals and position Dr. Singh as a leader in ophthalmic care across Sydney.

Objective

Develop a visual-first website with education tools and simplified referral pathways to engage both patients and GPs.

Outcome

Patient engagement rose 70%; new visual tools and features were launched three weeks ahead of schedule, improving understanding and referrals.

Mayo Hardware website page in difference devices showcase - Wolf IQ

Context

Dr. Singh was actively searching for a Sydney-based web design agency with experience in building high-conversion healthcare websites. His existing site no longer matched the calibre of care he provided — it was dated, hard to navigate, and failed to engage prospective patients.

With rising demand for his core services — including men’s health, vasectomy procedures, and family medicine — he needed a modern website that would reflect his clinical expertise, build patient trust, and improve visibility in local search.

Wolf IQ was engaged to lead the full digital transformation, developing a clean, conversion-focused site to support long-term practice growth.

Key deliverables included:

A mobile-responsive, SEO-optimised medical website
Streamlined user journeys with clearer enquiry pathways
Visual redesign to better reflect the clinic’s brand and professionalism
Improved on-page structure for local search performance
Ongoing digital presence management and technical support

Mayo Hardware website in mobile view - Wolf IQ

Solution

Wolf IQ transformed Dr. Pritpal Singh’s online presence to better educate and engage both patients and medical professionals. The goal was to improve digital communication, streamline referrals, and present Dr. Singh’s practice with the professionalism it delivers offline.

Built on WordPress, the new medical website features a clean, mobile-first design with improved navigation and structure to support patient trust and visibility in local healthcare search.

Key deliverables included:

A user-friendly, SEO-optimised WordPress website to serve as an informative platform for patients and GPs
An online enquiry system with analytics tracking to streamline communication and monitor engagement
A custom referral letter feature, allowing GPs to securely refer patients directly through the site
A visual tool that illustrates the effects of various eye conditions to support patient education
Responsive design and fast page speed to enhance accessibility across all devices

These improvements enhanced Dr. Singh’s professional image, supported clinic efficiency, and improved the online experience for both patients and referring medical professionals.

Mayo Hardware Customer Representative - Wolf IQ

Results

Wolf IQ’s expertise achieved measurable results for Dr. Pritpal Singh’s practice and digital presence:

The development of visually engaging tools for patient education — designed to illustrate the effects of common eye conditions — was completed 3 weeks ahead of schedule
These educational features significantly enhanced user experience, leading to a +70% increase in patient engagement across the website
The new online referral system for GPs and medical professionals streamlined the referral process and improved clinic efficiency
The clear service structure and accessible health information strengthened Dr. Singh’s relationship with both patients and medical referrers
The result: a modern, professional Ophthalmology website that elevated the clinic’s reputation and positioned Dr. Singh as a trusted leader in his field

With ongoing technical support through Wolf IQ’s Care Plan, the site continues to perform reliably, keeping Dr. Singh’s digital platform secure, fast, and patient-focused.