How a specialist clinic modernized their website, brand and patient experience

Sydney Hills ENT, a private specialist ear, nose and throat clinic, engaged Wolf IQ to transform its digital presence and improve how patients discover and interact with the clinic online.

With growing demand for ENT services across the Hills District, the clinic needed a high-performing medical website that would reflect its professional reputation, support new patient bookings, streamline referrals, and improve visibility in local search results.

Wolf IQ delivered a comprehensive digital solution tailored to the needs of modern healthcare consumers, enabling them to attract, engage, and convert patients more effectively across desktop and mobile platforms.

Objective

To refresh brand identity and digital infrastructure to streamline referrals, implement structured online onboarding, and present a digital presence that reflects the clinic’s clinical excellence.

Outcome

1000+ new patients were efficiently onboarded through a secure, multi-step registration system. Operational delays were reduced, and the clinic’s reputation strengthened through cohesive branding and targeted referral materials.

Context

Sydney Hills ENT, a specialist clinic in Bella Vista, New South Wales, needed to modernise its website and improve how it attracted and converted new patients online.

While known for delivering expert ENT care across the Hills District, the clinic’s outdated site and manual intake process limited its ability to serve both patients and referring GPs effectively.

After searching for a web agency in Sydney with experience in website design and working with healthcare providers, they partnered with Wolf IQ to lead a full digital transformation including improved user experience, a refreshed visual brand, and a streamlined registration system.

Deliverables included:

UX mapping
Brand refresh
Responsive website redesign
Custom WordPress development

Solution

Wolf IQ delivered a modern medical website for Sydney Hills ENT, featuring a multi-step New Patient Registration form and a streamlined Non-New Patient form for returning or referred individuals.

These forms guide patients through a structured, easy-to-use process that securely collects all essential health details, including contact information, Medicare and private health fund data, GP referral letters, medical history, current medications, allergies, and communication preferences, streamlining the patient journey and clinic operations.

Additional deliverables:

Complete brand refresh with professional photography
Mobile-responsive website tailored for patient enquiries
Referral marketing materials to support GP engagement
Full suite of printed collateral to ensure consistent branding

Results

Wolf IQ’s digital expertise delivered exceptional outcomes for Sydney Hills ENT Clinic:

Onboarded over 1,000 patients through a fully digitised referral and registration platform
Streamlined patient intake by reducing delays and eliminating paper-based processes
Improved coordination between patients, GPs, and clinic staff
Strengthened brand trust through refreshed design and professionally printed materials
Increased website traffic and improved mobile accessibility for ENT service bookings

The streamlined medical website, built on WordPress and designed with a mobile optimised, made it easier for prospective patients to register and engage with ENT services online.

Ongoing support from Wolf IQ including care plan management and 24/7 technical support ensures the clinic’s digital platforms remain secure, scalable, and aligned with evolving patient needs.

ONGOING SUPPORT

Wolf IQ continues to support Sydney ENT Clinic get found and build their online presence, including their Google Business Profile and more.

Interested to see if we could help you too? Here is what you can expect.

Free Review and Audit

We'll complete a free review to uncover website performance issues, security gaps, and quick wins to immediately improve your website.

Online Growth Blueprint

We'll share the growth opportunities that we're seeing in your industry and outline how to get you found by more of your target audience.

Transparent Website Proposal

If we're 100% confident that we can grow your business online, we’ll share a detailed proposal with clear scope, timelines and deliverables.

Schedule your Free Strategy Session

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