+1,000+ monthly new visitors from going mobile-first

Dr Simon Chan is a highly regarded Orthopaedic Surgeon specialising in hand and wrist procedures.

He needed a personal website to showcase his expertise and areas of interest, alongside a new website for Westmead Orthopaedics Clinic to highlight the clinic’s services and team.

Both projects required cohesive branding and functional platforms to engage patients and streamline enquiries.

Objective

To design a fast, mobile-responsive website that improves visibility, user experience, and access to Dr Simon Chan’s professional profile

Outcome

Site traffic grew by 1,000+ monthly visitors, and inquiries increased by 35%, leading to higher appointment volume and stronger digital visibility.

Mayo Hardware website page in difference devices showcase - Wolf IQ

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Context

Dr Simon Chan is a private specialist who needed a professional, modern website to better represent his services and connect with a wider online audience.

His previous site was outdated, slow on mobile devices, and difficult to navigate — leading to a poor user experience for prospective patients and peers.

Recognising the growing importance of mobile accessibility and digital visibility, Dr Chan sought a Sydney-based web design agency with experience working on healthcare websites. He needed a partner who could deliver a responsive, fast-loading, and brand-aligned solution that was easy to manage and showcased his professionalism.

Key goals for the project included:

Modernise the look and feel of the website
Improve navigation and mobile performance
Present services and expertise clearly and credibly
Optimise for search engines and faster page speed
Ensure ease of content management with WordPress

Mayo Hardware website in mobile view - Wolf IQ

Solution

Wolf IQ helped Dr Simon Chan modernise his clinic’s digital presence with a high-performing, mobile-first medical website designed to enhance patient engagement and boost online discoverability.

Built on a secure and scalable WordPress platform, the new website was optimised for fast load times, mobile usability, and search engine visibility.

The solution was tailored to the unique needs of healthcare professionals, combining thoughtful design with technical performance to deliver a seamless user experience across all devices.

Key deliverables included:

A complete logo design and brand refresh, establishing a cohesive and professional identity across digital and print assets
A user-friendly, mobile-responsive healthcare website that guides patients effortlessly to services, contact options, and practitioner information
A built-in specialist directory to showcase medical services and available doctors in a clear, accessible format
An online enquiry system with analytics tracking to streamline patient communications and improve response insights
Integration of Google My Business to enhance local SEO and ensure the clinic appears in relevant healthcare-related searches

This digital transformation strengthened Dr Chan’s online credibility, improved patient pathways, and provided a future-ready platform to support ongoing practice growth.

Mayo Hardware Customer Representative - Wolf IQ

Results

Wolf IQ’s mobile-first approach delivered measurable results for Dr Simon Chan:

Increased traffic by over 1,000 monthly visitors
Improved user experience and accessibility on mobile and tablet
Strengthened online credibility through a modern, clear brand presentation
Reduced bounce rates through simplified navigation and improved content structure
Built a scalable foundation on WordPress for future content and functionality

Wolf IQ continues to support Dr Simon Chan with ongoing website care and digital performance monitoring, ensuring the platform remains fast, secure, and aligned with evolving best practices.