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Explore all of our articles, resources and templates about thriving online.

Alliana Borcena
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Search Engine Optimization
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6
min read

Is SEO Dead? What business owners need to know about Google's new AI Overview

SEO isn’t dead—but it’s evolved. With Google’s AI Overviews taking over search, small businesses must shift from keyword chasing to building trust, clarity, and machine-readable content. Learn how to pivot from outdated SEO to GEO for real visibility.
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Business Growth
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Content Marketing
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Marketing
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Search Engine Optimization
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Web Design
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Web Hosting
Search Engine Optimization
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5
min read

8 Ways Small Business Owners Get Website Optimisation Wrong

Many small businesses overlook key factors like page speed, mobile responsiveness, and SEO, limiting their online impact. Avoid common mistakes by prioritising usability, clear calls to action, and continuous performance tracking.
Alliana Borcena
Web Hosting
•
5
min read

What Is Web Hosting? A Beginner’s Guide for Aussie Business Owners

New to web hosting? This beginner-friendly guide breaks down what hosting is, why it matters, and how to choose the right plan to get your business online fast without tech overwhelm.
Alliana Borcena
Web Hosting
•
5
min read

Why Local Hosting Matters for Australian Business Websites

Does your Australian business site load fast for local users? Learn why choosing local hosting can drastically improve speed, trust, and SEO and how to pick the right provider for your needs.
Alliana Borcena
Web Hosting
•
5
min read

WordPress Hosting vs Regular Hosting: Which Fits Your Business?

Not sure whether to choose WordPress hosting or standard hosting for your site? This guide breaks down the pros, cons, and key considerations to help you make the right choice for performance, cost, and scalability.
Alliana Borcena
Web Hosting
•
5
min read

How to Easily Migrate a WordPress Site to a New Server

Moving your WordPress site to a new server doesn't have to be a nightmare. Follow this step-by-step guide to avoid downtime, protect your SEO, and ensure a smooth migration from start to finish.
Alliana Borcena
Web Hosting
•
5
min read

Everything You Need to Know About WordPress Hosting for Australian Businesses

Launching or growing a WordPress website in Australia? This guide explains what WordPress hosting is, how it impacts speed and security, and why it's a smart investment for long-term online success.
Alliana Borcena
Business Growth
•
6
min read

Be Careful Where You Check Domain Names

Checking domain names on untrusted sites can cost you your perfect name. Learn how casual searches put your brand at risk, why domains disappear, and what steps you should take to secure your business identity from the start.
Alliana Borcena
•
5
min read

How to Build a Strong Physio Marketing Strategy

Physio clinics can’t rely on word-of-mouth alone anymore. This guide walks you through building a strong physiotherapy marketing strategy—from defining your audience and local SEO to social media, email campaigns, and referral partnerships.
Alliana Borcena
Marketing
•
6
min read

How to Start Medical Marketing for Doctors Today

Looking to market your medical practice ethically and effectively? This step-by-step guide for doctors covers everything from defining your target audience to building a strong web presence, SEO, content, and review management—all within AHPRA guidelines.
Alliana Borcena
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