How a furniture rental company manages 20,000 SKUs

Huntley + Co, a leading provider of property styling furniture hire and rental in Sydney, partnered with Wolf IQ to build a high-performing ecommerce website capable of managing over 20,000 active SKUs.

With a growing inventory and a customer base of property stylists and interior designers, they needed a scalable digital platform that could improve usability, speed up browsing and checkout, and simplify internal inventory management.

Wolf IQ delivered a custom solution that supports both the front-end user experience and the operational demands of a high-SKU business.

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Objective

A scalable ecommerce website built to manage 20,000+ SKUs, with ongoing support for checkout management, fulfilment tracking, and performance optimisation for furniture rental operations.

Outcome

A high-performing ecommerce site that makes it easier for stylists to browse, order and track inventory, with ongoing support to streamline fulfilment and checkout.

Mayo Hardware website page in difference devices showcase - Wolf IQ

Context

Huntley + Co, a furniture hire company supporting Sydney’s property stylists and interior designers, needed a faster, more scalable ecommerce platform to manage over 20,000 SKUs.

Their existing site was slow, difficult to search, and inefficient for both customers and staff.

To modernise the experience and streamline operations, they searched for a Sydney web agency with expertise in ecommerce design and inventory-heavy systems.

Wolf IQ was chosen to deliver a complete digital upgrade focused on speed, product visibility, and backend control.

Wolf IQ’s deliverables included:

UX mapping to streamline search and browsing
A mobile-optimised website tailored to stylists
WooCommerce and WordPress development to handle 20,000+ SKUs
Backend improvements for easier inventory updates and product control

Mayo Hardware website in mobile view - Wolf IQ

Solution

Wolf IQ revolutionised Huntley + Co’s digital operations by designing a high-performance ecommerce and inventory platform tailored to the demands of Sydney’s premium furniture hire market.

The solution included a custom-built quoting system, allowing property stylists to create, manage and revise furniture selections with ease, improving efficiency and customer experience.

To address the scale of their 20,000+ product catalogue, Wolf IQ implemented a QR code-based inventory tracking system that ensures accurate stock control and seamless product movement across warehouse and delivery teams.

A logistics calendar was also integrated to streamline scheduling, manage fulfilment timelines, and enable real-time order tracking for internal teams.

On the backend, the platform supports secure payments, client account management and improved data visibility for faster decision-making.

Key deliverables included:

A custom quoting and selection system for stylists
QR code-based inventory tracking for 20,000+ SKUs
Integrated logistics calendar with real-time fulfilment tracking
Scalable backend to manage client payments and operational data
A mobile-friendly, performance-optimised ecommerce frontend

These solutions enabled Huntley + Co to operate more efficiently at scale, while reinforcing their leadership in the high-end furniture rental space.

Mayo Hardware Customer Representative - Wolf IQ

Results

Wolf IQ’s digital platform delivered measurable outcomes for Huntley + Co across ecommerce performance, inventory control, and stylist engagement:

Enabled accurate inventory tracking across 20,000+ SKUs with a custom QR code-based system
Streamlined stylist quoting and product selection through a dedicated platform interface
Improved warehouse coordination and delivery efficiency with a logistics calendar and fulfilment tracker
Reduced admin time with a scalable backend for client payments and inventory updates
Strengthened brand perception with a mobile-optimised, high-performance ecommerce experience

The new website, built on WordPress and WooCommerce, now empowers property stylists to browse, quote, book and track high-end rental furniture quickly and confidently.

Ongoing care plan support from Wolf IQ includes 24/7 technical maintenance and platform enhancements such as SEO to ensure Huntley + Co’s digital operations and website remain fast, secure and built for scale.