How a furniture rental company manages 20,000 SKUs with Wolf IQ

Huntley + Co, a leading provider of property styling furniture hire and rental in Sydney, partnered with Wolf IQ to build a high-performing ecommerce website capable of managing over 20,000 active SKUs.

With a growing inventory and a customer base of property stylists and interior designers, they needed a scalable digital platform that could improve usability, speed up browsing and checkout, and simplify internal inventory management.

Wolf IQ delivered a custom solution that supports both the front-end user experience and the operational demands of a high-SKU business.

Objective

A scalable ecommerce website built to manage 20,000+ SKUs, with ongoing support for checkout management, fulfilment tracking, and performance optimisation for furniture rental operations.

Outcome

A high-performing ecommerce site that makes it easier for stylists to browse, order and track inventory, with ongoing support to streamline fulfilment and checkout.
Context

Huntley + Co, a furniture hire company supporting Sydney’s property stylists and interior designers, needed a faster, more scalable ecommerce platform to manage over 20,000 SKUs.

Their existing site was slow, difficult to search, and inefficient for both customers and staff.

To modernise the experience and streamline operations, they searched for a Sydney web agency with expertise in ecommerce design and inventory-heavy systems.

Wolf IQ was chosen to deliver a complete digital upgrade focused on speed, product visibility, and backend control.

Wolf IQ’s deliverables included:

  • UX mapping to streamline search and browsing
  • A mobile-optimised website tailored to stylists
  • WooCommerce and WordPress development to handle 20,000+ SKUs
  • Backend improvements for easier inventory updates and product control
Solution

Wolf IQ revolutionised Huntley + Co’s digital operations by designing a high-performance ecommerce and inventory platform tailored to the demands of Sydney’s premium furniture hire market.

The solution included a custom-built quoting system, allowing property stylists to create, manage and revise furniture selections with ease, improving efficiency and customer experience.

To address the scale of their 20,000+ product catalogue, Wolf IQ implemented a QR code-based inventory tracking system that ensures accurate stock control and seamless product movement across warehouse and delivery teams.

A logistics calendar was also integrated to streamline scheduling, manage fulfilment timelines, and enable real-time order tracking for internal teams.

On the backend, the platform supports secure payments, client account management and improved data visibility for faster decision-making.

Key deliverables included:

  • A custom quoting and selection system for stylists
  • QR code-based inventory tracking for 20,000+ SKUs
  • Integrated logistics calendar with real-time fulfilment tracking
  • Scalable backend to manage client payments and operational data
  • A mobile-friendly, performance-optimised ecommerce frontend

These solutions enabled Huntley + Co to operate more efficiently at scale, while reinforcing their leadership in the high-end furniture rental space.

Results

Wolf IQ’s digital platform delivered measurable outcomes for Huntley + Co across ecommerce performance, inventory control, and stylist engagement:

  • Enabled accurate inventory tracking across 20,000+ SKUs with a custom QR code-based system
  • Streamlined stylist quoting and product selection through a dedicated platform interface
  • Improved warehouse coordination and delivery efficiency with a logistics calendar and fulfilment tracker
  • Reduced admin time with a scalable backend for client payments and inventory updates
  • Strengthened brand perception with a mobile-optimised, high-performance ecommerce experience

The new website, built on WordPress and WooCommerce, now empowers property stylists to browse, quote, book and track high-end rental furniture quickly and confidently.

Ongoing care plan support from Wolf IQ includes 24/7 technical maintenance and platform enhancements such as SEO to ensure Huntley + Co’s digital operations and website remain fast, secure and built for scale.

"The team at Wolf IQ are a dream to work with.

Incredible customer service and always go above and beyond. I would highly recommend their services."

Amy Smith
CEO
ONGOING SUPPORT

Wolf IQ continues to support Huntley + Co with proactive website support and maintenance, including checkout management and fulfilment tracking.

Interested to see if we could help you too? Here is what you can expect.

Free Review and Audit

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Online Growth Blueprint

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Transparent Website Proposal

If we're 100% confident that we can grow your business online, we’ll share a detailed proposal with clear scope, timelines and deliverables.

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