How Wolf IQ helped Vorma transform their logistics tech platform and raise $16M in funding

Vorma, a logistics software company based in Australia, partnered with Wolf IQ to strengthen their digital presence, improve customer engagement, and support their sales and funding goals.

With a product suite designed to automate freight quoting and enhance fleet operations, Vorma needed a website that clearly communicated their offering to enterprise buyers and reflected the maturity of their SaaS business.

Objective

To create a modern SaaS website with improved UX and product messaging, aligned with the company’s goals for enterprise lead generation, SEO performance, and operational credibility.

Outcome

The new website supported a successful $16M capital raise, improved customer understanding of the platform, and increased qualified leads through enhanced navigation and content strategy.

Context

Vorma is an Australian SaaS company providing quoting automation and freight operations software for logistics companies, transport carriers, and 3PLs.

With minimal automation, low dashboard visibility, and no website integration, Vorma’s digital presence wasn’t supporting scale, conversion, or enterprise sales. Their site lacked clarity around product benefits and failed to align with the company’s ambitions for growth and credibility in the logistics technology space.

They were looking for a digital partner for their growth to simplify lead acquisition, reduce manual quoting admin, and improve how they were perceived by clients and investors.

After searching for a Sydney-based web agency with experience in SaaS website design, UX, and technical content delivery, they partnered with Wolf IQ to lead the transformation.

Wolf IQ’s key objectives were to:

Deliver a fast, scalable Webflow website aligned with SaaS UX best practices
Improve quoting funnel performance and reduce manual sales touchpoints
Strengthen product positioning for enterprise buyers and funding conversations
Build a flexible foundation for future integrations and long-term growth

Solution

Wolf IQ led a comprehensive overhaul of Vorma’s website and HubSpot setup to support the company’s scaling operations and enterprise lead generation.

The project included a full migration to Webflow, delivering a faster, more responsive website with updated messaging that clearly explained Vorma’s quoting and freight automation software.

Behind the scenes, HubSpot workflows and dashboards were implemented to streamline internal visibility and sales follow-up.

This included:

Designing a high-performance Webflow website optimised for mobile, speed, and UX
Developing visual modules to explain quoting automation and dispatch workflows
Integrating email capture, demo requests, and lead forms throughout the site
Setting up HubSpot workflows, deal pipelines, and performance dashboards
Building a flexible CMS to support blog content, product updates, and future scale
Applying technical SEO enhancements to improve organic visibility and crawlability

These upgrades positioned Vorma as a credible, scalable SaaS provider in the logistics tech space , ready for investor conversations and enterprise growth.

Results

Wolf IQ’s work significantly improved Vorma’s digital performance and sales operations:

Delivered a faster, more credible SaaS website optimised for logistics buyers
Enhanced internal efficiency through HubSpot automation and dashboard visibility
Streamlined lead tracking, quoting flows, and CRM alignment
Improved clarity of the product offering to better support enterprise conversations
Created a scalable foundation for future marketing and content initiatives

These improvements helped Vorma position itself as a trusted, growth-ready logistics tech provider in the Australian SaaS market.

ONGOING SUPPORT

Wolf IQ continues to support Vooma with website support, product design and content programming.

Interested to see if we could help you too? Here is what you can expect.

Free Review and Audit

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Online Growth Blueprint

We'll share the growth opportunities that we're seeing in your industry and outline how to get you found by more of your target audience.

Transparent Website Proposal

If we're 100% confident that we can grow your business online, we’ll share a detailed proposal with clear scope, timelines and deliverables.

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