How a travel insurance company 13x their organic traffic in 90 days

Butter Insurance is an innovative company focused on providing affordable travel insurance tailored specifically for millennials and other avid travellers.The company was looking to expand its reach and help more people get covered during their travel adventures, but struggled to gain organic visibility on the web.

Objective

With rapid growth in their customer base, Butter needed a digital platform that could scale while maintaining speed, clarity, and brand consistency.

Outcome

Within 90 days, the content strategy and technical implementation improved customer engagement and provided a scalable foundation for future growth.

Context

Butter Insurance partnered with Wolf IQ to grow their organic visibility and drive long-term growth through SEO-led content.

They needed to improve search performance, boost inbound leads, and support their leadership in the travel insurance sector.

Wolf IQ was engaged to deliver:

Search-Driven Content Strategy
Competitor Gap Analysis
On-Page SEO Recommendations
Link Building & Authority Growth

Solution

Wolf IQ implemented a comprehensive build-out of Butter’s organic content engine.

This included:

Keyword Research:Conducted in-depth research on high-intent and long-tail keywords that would resonate with Butter’s target audience of travelers.
Competitive Analysis:Researched top competitors and identified gaps in the market to capitalize on low-hanging opportunities to gain a competitive edge.
Architected the Content Schema:Designed a new content schema for all product offerings, implemented through Webflow CMS.
Content Strategy: Created and published both pillar pages and long-form articles on key topics such as travel insurance, destination guides, and travel tips to attract Butter’s target audience.
SEO Optimization:Focused on technical and on-page SEO to improve Butter’s search engine rankings, including link-building strategies to enhance domain authority.

Results

Within 90 days, the content strategy of Wolf IQ saw organic traffic surge 13x and Google search impressions increase 20x.

Wolf IQ also optimized the conversion funnel from core pillar pages, ensuring more travelers got the coverage they needed for their trips.

During this time, their domain rank increased +24%, which resulted in enhanced visibility on search engines. This organic traffic continues to broaden their marketing channels.

Butter now ranks for several high-intent travel insurance-related keywords, solidifying its growing authority in the travel insurance industry for Australians.