Butter Insurance, a travel insurance provider based in Australia, partnered with Wolf IQ to improve their SEO strategy, website usability, and publishing capabilities.
With growing competition in online insurance and a new brand to scale, they needed a performance-focused digital approach that would drive organic traffic and support future growth.
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Butter Insurance is a travel insurance provider in Australia who is offering fast and flexible coverage tailored to travellers.
Despite a strong brand identity, their website was not ranking for high-intent travel insurance keywords and had limited discoverability across organic channels.
They needed a website design and digital growth partner that could build one that could scale visibility, support branded and non-branded content strategies, and improve overall search performance in a highly competitive space.
Wolf IQ was engaged to lead a content-first growth initiative focused on long-term traffic acquisition and lead generation.
Key priorities included:
Wolf IQ rebuilt Butter Insurance’s SEO foundation to help them compete in a saturated travel insurance market.
The goal was to drive consistent organic traffic through a content-first strategy backed by technical performance.
The foundation began with in-depth keyword strategy, technical optimisation, and a scalable publishing system.
This gave the Butter team full control over when and how they launched new content. Every part of the site, from blog structure to metadata, was rebuilt to improve visibility, strengthen domain authority, and attract high-intent traffic.
A performance-optimised Webflow platform and flexible CMS made it easy to roll out blog posts, landing pages, and location-specific content while following SEO best practices.
Key deliverables included:
These upgrades gave Butter a reliable content engine to scale traffic, improve rankings, and convert more travellers into policyholders.
Wolf IQ’s SEO-led strategy delivered significant digital growth for Butter Insurance within a highly competitive travel insurance market:
The new content-driven website now serves as a scalable SEO foundation, enabling Butter Insurance to attract qualified leads, reduce reliance on paid ads, and grow market share through organic channels.
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“Wolf IQ built our organic content engine from 0 to thousands of clicks per month.
Their team took complete ownership and delivered results far beyond our expectations.”
Speak directly with one of our experienced website experts.
We review your website, SEO, and performance to uncover issues and opportunities. Then we align on your goals through a 30-minute strategy call.
You’ll receive a tailored design concept and a strategy plan to close the gap between where you are now and where you want to be.
We bring your website to life—fast, secure, and built to grow your business while you stay focused on running it.
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We make your website your highest point of leverage - better, cheaper and more reliable than doing it in-house.
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