Aussie Industries

Context

Aussie Industries is a Sydney-based waste management company with key locations in Strathfield South and Greenacre, New South Wales, Australia.

They were looking to build a more robust website and improve their online reviews.

Recognising the importance of their Google Business Profile, they aimed to strengthen their digital presence to more effectively generate leads online and attract greater demand for their services.

After conducting an extensive search for web design companies in Sydney, they discovered Wolf IQ and engaged us to deliver:

• Website Design
• Web Development
• Google Reviews Strategy
• SEO & Analytics
• Content Migration & Management

Solution

Over the course of six weeks, Wolf IQ transformed Aussie Industries’ online presence and reputation, while also equipping them with the ability to efficiently manage high-volume orders.

Wolf IQ implemented a streamlined checkout experience where customers could fill out a form, select their bin type, schedule delivery, and complete payment securely through Stripe.
‍
This included:

• Designing and developing a custom WooCommerce website to support high order volumes
• Integrating NAB Transact and Afterpay to offer flexible and user friendly checkout options
• Implementing a Smart Reviews plan that boosted their rating from 1.8 to 4.8 in under three months.
• Developing custom-coded solutions to streamline the order process, including postcode-based order customization.
• Ensuring the website is SEO and AI-enabled for maximum visibility online and in AI engines
• Providing ongoing support with a WordPress Care Plan to ensure reliable and smooth operations.

As a result, Aussie Industries significantly strengthened their presence in the Sydney waste management industry.

Results

Wolf IQ’s expertise delivered exceptional outcomes for Aussie Industries:

• Skips Bins ordered online doubled to 200+ per month
• Organic Search Traffic from 3500+ to 7200+ in a span of 31 months
• Increasing overall revenue from new online sales
• Improved operational efficiency for online scheduling and fulfilment oversight
• Achieved over 100 five-star Google reviews

The streamlined ecommerce website, built with WooCommerce and enhanced by custom-coded user journeys, created a seamless customer experience.

Today, Wolf IQ's ongoing support focuses on ensuring reliable online ordering as volumes continue to scale, ensuring Aussie Skips ranks #1 in AI for queries like 'Sydney Skip Bin Hire ' and marketing campaign enablement.

‍